Hair Care Market: Men’s Grooming Surge, Product Diversification & Industry Growth

The global hair care market is experiencing strong growth as consumers increasingly prioritize scalp health, personalized solutions, and natural ingredients. Growing awareness about hair wellness, coupled with innovations in product formulations and the influence of social media trends, is reshaping consumer preferences across all demographics. According to IMARC Group's latest data, the global hair care market size was valued at USD 93.9 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 183.1 Billion by 2034, exhibiting a CAGR of 7.70% from 2026-2034. North America currently dominates the market, holding a market share of over 35.0% in 2025.

Hair care now represents a rapidly expanding global category driven by heightened consumer focus on scalp biology, clean formulations, and solutions tailored to specific hair types and concerns. Retail channels are diversifying from traditional supermarkets to specialty boutiques and direct-to-consumer platforms while brands innovate with bond-building technologies, microbiome-friendly ingredients, and data-driven personalization tools.

Explore Updated 2026 Market Trends & Analysis

Hair Care Market Growth Drivers:

• Rising Consumer Focus on Scalp Health and Hair Wellness

Consumers are increasingly treating their scalp as skin, driving demand for products that support long-term hair vitality rather than just cosmetic fixes. This shift reflects growing awareness that scalp health directly impacts hair growth, thickness, and overall appearance. Brands are responding with formulations featuring clinically backed ingredients like peptides, probiotics, and botanical extracts.

• Demand for Personalized and Inclusive Hair Solutions

Individuals have varying hair textures, types, and concerns—from dryness and frizz to thinning and damage from heat or chemical treatments. This diversity is fueling demand for products tailored to specific needs, whether hydrating shampoos for dry hair, bond-building treatments for damaged strands, or specialized care for curly and textured hair. According to the National Institutes of Health, 94.9% of individuals in Africa have curly hair, while just 12% of Asians share this trait.

• Influence of Social Media and Digital Beauty Communities

Social media platforms are reshaping how consumers discover, evaluate, and purchase hair care products. Beauty influencers, hairstylists, and user-generated content drive viral trends from onion shampoo (up over 1,000% on TikTok according to Spate's Popularity Index) to heatless curling techniques. A 2022 Pew Research Center study found that 30% of US adults have purchased products based on influencer endorsements, with women 71% more likely than men to do so. In Brazil, 67% of consumers browse products on Instagram, 51% on YouTube, and 41% purchased items recommended by social media influencers in 2022, per the International Trade Administration.

Hair Care Market Trends:

• Scalp Care Evolves from Supporting Step to Foundational Pillar

Scalp care is transitioning from an occasional treatment to a daily wellness ritual, mirroring the evolution of skincare routines. Consumers now recognize that scalp health underpins hair growth, pigment retention, and overall hair quality. This has sparked innovation in scalp exfoliants, serums with active ingredients like niacinamide and salicylic acid, and microbiome-balancing formulas. Brands are introducing diagnostic tools for at-home and professional use devices that measure sebum levels, track follicle health, and monitor treatment efficacy over weeks and months.

• Technology-Driven Personalization and Data-Backed Formulations

Hair care is embracing precision diagnostics and AI-powered personalization tools that move beyond generic product recommendations. Consumers can now access apps and in-salon devices that analyze individual hair metrics thickness, vellus-to-terminal hair ratios, scalp pH, and environmental stressors—to generate tailored regimens. Bengaluru-based startup Cureskin unveiled an AI-powered hair analyzer in April 2025 that detects male pattern baldness and assesses hairline health with clinical-grade accuracy.

• Shift Toward Values-Aligned and Sustainable Consumption

Consumers are increasingly aligning purchases with personal values—prioritizing brands that demonstrate transparency in ingredient sourcing, environmental stewardship, and ethical practices. This includes demand for refillable formats, biodegradable packaging, and formulations free from sulfates, parabens, and silicones. The trend extends to 'voting with dollars' during economic uncertainty, with shoppers favoring brands that offer refills, bulk sizing, and sample packs to test products before committing to full-size purchases.

Recent News and Developments in Hair Care Market

• April 2025: Bengaluru-based startup Cureskin unveiled the world's first AI-powered hair analyzer integrated into the Cureskin app. This tool uses advanced AI and machine learning to detect male pattern baldness and assess hairline health with high precision, providing personalized treatment recommendations based on data-driven diagnostics.
• March 2025: Hairitage by Mindy, Mindy McKnight's haircare company, exclusively introduced a new range of innovative products at Walmart. These additions demonstrate Hairitage's dedication to providing inclusive, high-performing hair care products grounded in real customer demands, expanding accessibility for diverse hair types.

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