Glamping Market Report: Revenue Insights, Regional Growth & Future Outlook

According to IMARC Group's latest research publication, the global glamping market size was valued at USD 3.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 9.3 Billion by 2034, exhibiting a growth rate (CAGR) of 11.16% during 2026-2034.

How AI is Reshaping the Future of Glamping Market

• Predictive Maintenance and Operational Efficiency: AI monitors equipment patterns and sensor data to predict failures before they occur, reducing downtime by 20-40% while streamlining housekeeping schedules and resource allocation across properties.
• Smart Room Technology and Voice-Activated Controls: Voice assistants enable guests to control lighting, temperature, and services hands-free while IoT sensors optimize energy usage, cutting HVAC costs by up to 30% in some properties.

• Enhanced Marketing and Revenue Management: AI-driven platforms analyze market demand, competitor rates, and local events to forecast booking trends and adjust promotional strategies, achieving 40x ROI in some implementations with improved conversion rates.

Get In-Depth 2026 Industry Insights & Projections

Glamping Industry Overview

The glamping sector is experiencing explosive growth as travelers increasingly seek unique outdoor experiences that blend luxury with nature. Europe dominates with over 35.3% market share, driven by diverse landscapes from French countryside to Italian coastlines and strong eco-tourism demand. The 18-32 age group represents 45.3% of the market, with millennials and Gen Z prioritizing experiential travel over material possessions. Cabins and pods lead accommodation types at 44.3% share, offering year-round comfort with modern amenities like climate control and private bathrooms.

Glamping Market Trends & Drivers

Rise of Experiential Travel and Social Media Influence Modern consumers are driving glamping's explosive growth by prioritizing unique experiences over traditional vacations, with younger travelers particularly drawn to Instagram-worthy outdoor settings that combine adventure with luxury. Social media platforms showcase stunning locations from safari tents to treehouses, generating massive organic marketing that makes glamping aspirational and accessible.

Sustainability and Eco-Tourism Integration Environmental consciousness is reshaping the glamping landscape as operators adopt renewable energy systems, sustainable building materials, and low-impact designs that appeal to eco-aware travelers. Under Canvas exemplifies this trend with solar-powered operations and eco-friendly construction that minimizes environmental harm while delivering premium experiences.

Strategic Expansion and Investment Momentum Major hospitality brands are validating glamping's mainstream appeal through strategic partnerships and acquisitions, with Hyatt integrating 13 Under Canvas properties into World of Hyatt loyalty programs and Hilton enabling bookings at AutoCamp locations. Investment capital is flowing into the sector, with Hipcamp securing USD 25 million in Series C funding and Starry Nights Glamping raising USD 10 million for European expansion, while Human Company received EUR 120 million to expand open-air hospitality in Italy.

Leading Companies Operating in the Global Glamping Industry

• BIGHEAD glamping tents
• Collective Hotels & Retreats Inc.
• Eco Retreats Ltd
• Getaway House Inc.
• GlamXperience
• Glitzcamp Glamping Tent (Shelter Tent Manufacturing Co. Ltd)
• Nightfall Camp Pty Ltd.
• Paper Bark Camp
• Tanja Lagoon Camp
• Teapot Lane Glamping
• Tentrr Inc.
• Under Canvas Inc.

Glamping Market Report Segmentation

By Type:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others

Cabins and pods represent the largest class, holding around 44.3% of the market, as they offer year-round comfort with modern amenities and home-like conveniences.

By Age Group:

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

18-32 years leads the market with around 45.3% of market share, driven by millennials and Gen Z seeking experiential travel and Instagram-worthy destinations.

By Size:

• 4-Person
• 2-Person
• Others

4-person leads the market with around 37.7% of market share, catering primarily to families and small groups seeking shared outdoor experiences.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Europe exhibits clear dominance in the glamping market with over 35.3% market share due to diverse natural landscapes, established tourism infrastructure, and strong focus on sustainable travel practices.

Recent News and Developments in Glamping Market

• July 2024: Hyatt Hotels partnered with Under Canvas to offer glamping experiences at 13 US locations including ULUM Moab resort, providing World of Hyatt members exclusive access to unique camping experiences near national parks, demonstrating major hospitality brands' strategic expansion into luxury outdoor accommodations.
• July 2024: French HomeCamper and Dutch Campspace completed strategic merger with Germany's Camperland acquisition, creating Europe's largest peer-to-peer micro-camping network offering 75,000 private camping spots across 45+ countries, serving over one million bookers through 13,000 hosts.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.