GCC Cosmetics Market: Clean Beauty Movement, Brand Expansion & Demand Dynamics

According to IMARC Group's latest research publication, GCC cosmetics market size was valued at USD 8.50 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 14.40 Billion by 2033, exhibiting a CAGR of 6.0% from 2025-2033.

How AI is Reshaping the Future of GCC Cosmetics Market

• Personalized Skin Diagnostics: AI-powered tools analyze 150+ biomarkers including skin texture, hydration levels, and biological age, delivering lab-level assessments through smartphones, enabling brands to offer customized beauty routines tailored to individual needs across the GCC.
• Virtual Try-On and AR Shopping: Advanced augmented reality platforms allow consumers to test makeup shades, foundations, and lipsticks virtually before purchase, driving online sales and reducing product returns while enhancing customer confidence in digital beauty shopping experiences.
• Smart Product Formulation: Machine learning algorithms accelerate R&D timelines by predicting ingredient interactions and optimizing formulations, helping GCC beauty brands reduce development costs and launch innovative products that meet local climate needs and consumer preferences faster.
• AI-Powered Customer Engagement: Chatbots and virtual beauty assistants provide 24/7 personalized recommendations, skin analysis, and product guidance through social media platforms, improving customer service while enabling brands to scale engagement across diverse GCC markets efficiently.
• Predictive Demand Forecasting: Advanced analytics process real-time sales data, social media trends, and consumer behavior patterns to optimize inventory management, reduce waste, and ensure popular products remain in stock across GCC retail channels and e-commerce platforms.

How Vision 2030 is Revolutionizing GCC Cosmetics Industry

Vision 2030, particularly Saudi Arabia's economic diversification agenda, is transforming the GCC cosmetics landscape through infrastructure investment and regulatory modernization. The Halal Products Development Company, backed by Saudi's Public Investment Fund, is localizing halal cosmetics manufacturing to position the Kingdom as a global halal beauty hub. Enhanced retail infrastructure, including luxury malls and specialty beauty stores across major cities, is attracting international brands while Saudi Arabia's Monsha'at authority provides mentorship and training for local beauty entrepreneurs. Government regulations now mandate international safety standards and halal certification, raising product quality while building consumer trust. With 63% of Saudi Arabia's population under 30 and rising female workforce participation, the region is witnessing cultural shifts that embrace personal grooming and beauty as essential lifestyle elements, creating unprecedented opportunities for both local heritage brands and global players to thrive.

Request a Free Sample Report for Latest Industry Insights

GCC Cosmetics Market Trends & Drivers:

The GCC cosmetics market is experiencing dynamic growth driven by rising consumer consciousness about personal wellness and beauty routines. Cultural shifts toward health and self-care have expanded beyond basic grooming to encompass holistic lifestyle approaches. In November 2024, Chalhoub Group partnered with Meta to launch research highlighting Gen Z's growing influence on skincare trends across the region. Consumers increasingly seek products that nourish and protect skin while aligning with values of mental well-being and self-expression. This wellness movement is pushing brands toward clean beauty formulations featuring natural, non-toxic ingredients that deliver both aesthetic and health benefits. The trend has created opportunities for organic and sustainable beauty products, with 41% of UAE consumers and 36.5% of Saudi consumers preferring sustainable options, reshaping how companies develop and market cosmetics throughout the region.

Economic prosperity across the GCC is fueling significant market expansion as rising disposable incomes enable consumers to invest in premium beauty products. The middle and upper classes are experiencing enhanced purchasing power, with Saudi Arabia's per capita disposable income projected to reach approximately SAR 90,000, reflecting a 5% increase. This financial confidence allows consumers to choose luxury cosmetics from international and local brands that promise superior efficacy and sophisticated formulations. In June 2023, GLOSSIC launched in the Middle East as a cruelty-free, vegan beauty brand offering high-quality, natural products. The expansion of working women across the GCC, with Saudi Arabia adding 0.8 percentage points to female labor force participation, has created new demand for professional appearance products. High-end shopping destinations and the entry of global brands have made luxury beauty products more accessible, positioning the GCC as a premium market.

Digital transformation and social media influence are revolutionizing how GCC consumers discover and purchase cosmetics. With over 75% of Saudi Arabia's population active on social media and 95% having internet access, online platforms have become critical marketing channels. Beauty influencers on Instagram, TikTok, and YouTube drive product awareness and purchasing decisions, particularly among younger demographics seeking the latest trends. E-commerce beauty sales are anticipated to exceed SAR 6 billion in Saudi Arabia alone, marking 20% growth as digital payment solutions and doorstep delivery make shopping more convenient. In February 2025, Russian beauty retailer Golden Apple announced entry into Saudi Arabia with omnichannel stores, while March 2025 saw Saie Beauty launch across GCC through Sephora, marking its first global retail expansion. The rise of halal-certified and clean beauty products, supported by transparent ingredient labeling and ethical sourcing, is attracting conscious consumers who want products aligned with religious values and environmental responsibility.

GCC Cosmetics Market Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Product Type:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Analysis by Category:

• Conventional
• Organic

Analysis by Gender:

• Men
• Women
• Unisex

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

Country Analysis:

• Saudi Arabia
• UAE
• Qatar
• Bahrain
• Kuwait
• Oman

Competitive Landscape:

The report provides a comprehensive analysis of the competitive landscape in the GCC cosmetics market with detailed profiles of all major companies, including:

• L'Oréal Group
• Coty Inc.
• Estée Lauder Companies Inc.
• Revlon Consumer Products LLC
• Unilever
• Avon Products, Inc.
• Beiersdorf AG
• Henkel AG & Co. KGaA
• Kao Corporation
• Hoyu Co., Ltd.

Recent News and Developments in GCC Cosmetics Market

• March 2025: Saie Beauty launched in the Middle East through Sephora, marking its first global brick-and-mortar presence outside North America, bringing clean, skin-first beauty products aligned with the region's rising demand for sustainable, high-performance makeup.
• March 2025: Japan's MIRAILAB BIOSCIENCE launched its NMN supplement brand, MIRAI LAB, in the UAE, featuring β-Nicotinamide Mononucleotide (β-NMN) products targeting anti-aging, rejuvenation, and health benefits through both supplements and cosmetics.
• February 2025: Russian beauty retailer Golden Apple announced its entry into Saudi Arabia with plans to launch offline and online stores, becoming the first Russian multi-brand retailer to enter the market omnichannel.
• February 2025: Nysaa, part of Apparel Group, launched Kylie Cosmetics' Skin Tint Blurring Elixir at Dubai Hills Mall with a two-week activation featuring live demos, influencer engagements, and expert consultations.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.