Digital Asset Management Market: AI Tagging, Fast Content Retrieval & Growth Trends

Rapid growth in digital content, remote work adoption, and omnichannel marketing is driving expansion of the digital asset management market. Organizations require centralized platforms to store, organize, and distribute media efficiently. Rising focus on brand consistency, workflow automation, and content security supports adoption. According to IMARC Group's latest research publication, The global digital asset management market size was valued at USD 7.73 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 31.99 Billion by 2034, exhibiting a CAGR of 15.26% from 2026-2034.

How AI is Reshaping the Future of Digital Asset Management Market

• Using AI algorithms, these assets are automatically indexed with metadata (object recognition, facial detection, context detection), ensuring no manual effort is required. This reduces search time by as much as 40%, and vastly improves asset discovery within the enterprise.
• Machine learning powers visual similarity search, natural language search queries and predictive content recommendations. Users find assets using conversational terms, find visually similar images instantly and have AI suggest alternative content that's closely aligned with their briefs and campaign objectives.
• Generative AI enables automatic resizing, reformatting, and adaptation of content to distribute across various channels. Capabilities include automatically generating personalized versions, alt-text for accessibility, and delivering channel-optimized versions, replacing manual processes and ensuring optimal asset delivery to various channels and audiences based on their specific characteristics.

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Digital Asset Management Industry Overview:

Though DAM has yet to be a mature market, several firms have begun thinking of their content as a utility and infrastructure and not a variable cost. BNY Mellon has begun to file fund accounting data onto the Ethereum blockchain in April 2025 via Digital Asset Data Insights, with BlackRock as the first tokenized Treasury fund. Broadridge Financial Solutions launched Digital Asset Solutions, including ClearFi, a taxonomized data aggregation platform. Nippon India Mutual Fund expanded its relationship with Adobe, leveraging Experience Manager Sites and Experience Manager Assets to build e-commerce-like investor journeys and improve its digital customer engagement foundation across web, mobile and other channels.

Digital Asset Management Market Trends & Drivers

The increase in marketing, media and digital commerce channels is reshaping enterprise content strategies. Global data creation reached 175 zettabytes in 2025, up from 64.2 in 2020, due to multimedia marketing campaigns, a booming market for streaming media services and the growing use of social networks. Companies create thousands of product images, marketing videos and branding assets to be made searchable and findable. 39% of marketing budgets are spent on producing content such as short form videos and interactive content, requiring metadata tracking and rendition control. When paired properly, PIM and DAM create a single path for organizations to reuse and repurpose assets across storefronts and social commerce platforms as well as other digital spheres, solving omnichannel operational issues.

Benefits of cloud-native architecture and artificial intelligence (AI) help drive the popularity of DAM. By 2024, 64% of worldwide DAM revenue will come from the cloud. Companies are moving beyond on-prem systems to embrace the remote access, scalability, and active feature innovation they offer. Due to democratization, SMBs account for 60% of all new DAM requirements. Content-led campaigns have become the norm for companies of all sizes. Automation (including clever tagging, visual search and duplicate detection) is becoming an increasingly important factor for DAM buyers: 75% of teams believe AI agents are essential to maintaining consistent metadata.

Notably, regulatory compliance and brand governance are global drivers of DAM platform upgrades. The European Accessibility Act will take effect in June 2025 and require richer metadata and alt-text capabilities, pressuring legacy systems in European markets. International organizations require multilingual asset orchestration, jurisdiction-specific rights tracking, and automated cross-border compliance monitoring for copyright and regulatory penalties. The global 3D asset management market is expected to grow from USD 29 Billion in 2024 to USD 98 Billion by 2034.

Leading Companies Operating in the Global Digital Asset Management Industry:

• Acquia, Inc
• Adam Software
• Canto Inc.
• Celum
• Cognizant Technology Solutions
• IBM Corporation
• Mediabeacon Inc.
• OpenText Corporation
• Oracle Corporation
• QBank
• Webdam Inc.

Digital Asset Management Market Report Segmentation:

By Type:

• Brand Asset Management System
• Library Asset Management System
• Production Asset Management System

Brand asset management system represents the largest class, as businesses prioritize maintaining brand consistency and protecting brand-related content across multiple channels and markets.

By Component:

• Solution
• Services
• Consulting
• System Integration
• Support and Maintenance

Solution leads the market with 63.6% share, providing comprehensive tools addressing diverse business needs including implementation, training, and ongoing support.

By Application:

• Sales and Marketing
• Broadcast and Publishing
• Others

Sales and marketing accounts for 46.7% market share, as teams require quick access to promotional content, advertisements, and brand materials for compelling campaigns.

By Deployment:

• On-premises
• Cloud

On-premises deployment provides businesses greater control over data security and infrastructure, particularly important for organizations handling sensitive intellectual property.

By Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises account for 62.0% market share, managing vast digital content volumes across departments requiring sophisticated, scalable DAM solutions.

By End-Use Sector:

• Media and Entertainment
• Banking, Financial Services and Insurance (BFSI)
• Retail
• Manufacturing
• Healthcare and Life Sciences
• Education
• Travel and Tourism
• Others

Media and entertainment leads with 37.6% market share in 2024, relying heavily on DAM for managing videos, images, soundtracks, scripts, and promotional materials.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America exhibits clear dominance with 32.8% market share, driven by advanced technology infrastructure and high adoption of cloud-based AI-rich solutions.

Recent News and Developments in Digital Asset Management Market

• April 2025: BNY Mellon expands the Digital Asset Platform through Digital Asset Data Insights, which helps clients send on- and off-chain data over blockchain protocols securely. BNY Mellon broadcasts selected fund accounting data to the Ethereum blockchain via smart contracts, enabling automated data consumption and investor transparency.
• In April 2025, Broadridge Financial Solutions launched Broadridge Digital Assets Solutions, a platform to help financial institutions scale and operate within the global regulatory landscape for digital assets.
• In April 2025, Nippon India Mutual Fund (NIMF) renewed its partnership with Adobe to serve its customers with Adobe Experience Manager (AEM) Sites and Assets.
• In December 2024, Canto released Canto PIM, its digital asset management (DAM) and product information management (PIM) product that connects product content and manages product assets across the enterprise to enable organizations to increase speed, automate manual processes and scale as the demand for managing and delivering content increases.
• In October 2024, Acquia announced new AI features for Acquia Digital Asset Management, including a new Acquia Video Creator module that allows users to create professional looking videos using a drag-and-drop interface, existing assets, and templates.

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