AR in Agriculture Market: Precision Irrigation & Fertilization Mapping & Market Forecast

According to IMARC Group's latest research publication, global AR in agriculture market size reached USD 2.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 20.4 Million by 2033, exhibiting a growth rate (CAGR) of 28.91% during 2025-2033.

How AI is Reshaping the Future of AR in Agriculture Market

• Real-Time Field Visualization and Decision Support: AI-powered AR overlays provide farmers with instant access to critical field data including soil nutrient levels, moisture content, and pest detection directly in their field of view through smart glasses and mobile devices, eliminating guesswork and enabling data-driven precision interventions.
• Automated Pest and Disease Identification: Machine learning algorithms integrated with AR applications can instantly identify insect pests, fungal pathogens, and bacterial threats by scanning affected plants, providing visual overlays with species identification and targeted treatment recommendations that minimize chemical usage by up to 30% through localized interventions.
• Enhanced Training and Workforce Development: AI-enabled AR platforms deliver immersive training experiences for farm workers and technicians, using simulations and real-time step-by-step guidance for equipment operation.

Analyze Updated 2026 Market Size & Trends

AR in Agriculture Industry Overview

The AR in agriculture sector is experiencing transformative growth as farmers worldwide adopt visualization technologies to address labor shortages and boost operational efficiency. North America leads with companies like John Deere integrating AR displays into autonomous farming equipment, while China's XAG unveiled its 2025 smart agriculture ecosystem featuring AR-guided drones with 70 kg payloads. India's Digital Agriculture Mission allocated Rs. 2,817 crore for technology integration including AI and remote sensing, while the European Union approved €115 million for Horizon 2020 Precision Agriculture projects.

AR in Agriculture Market Trends & Drivers

The urgent need for precision farming drives AR adoption as global food demand intensifies while arable land diminishes. Farmers require real-time, location-specific data to maximize yields and manage resources effectively. AR's hands-free visualization capabilities allow agricultural workers to access insights without pausing tasks, directly addressing productivity challenges.

Hardware accessibility and affordability improvements accelerate market expansion as next-generation AR devices become economically viable for diverse farm operations. Companies are developing modular sensor systems compatible with existing equipment, exemplified by Farmblox raising $2.5 million for AI-enabled farm automation that connects to various field sensors. Nature Robots secured €6.5 million through the European Innovation Council for autonomous farming platforms navigating uneven terrain with 3D plant mapping.

Integration with IoT ecosystems and autonomous machinery creates comprehensive digital farming platforms that transform agricultural operations. AR interfaces serve as visualization layers connecting data from soil sensors, weather stations, drones, and satellites into unified field management systems. Indoor farming facilities leverage AR for controlled environment monitoring, representing the largest application segment.

Leading Companies Operating in the Global AR in Agriculture Industry

• Augmenta Holding (CNH Industrial N.V.)
• Nedap N.V.
• Think Digital
• YeppAr Smart Solutions

AR in Agriculture Market Report Segmentation

By Solution

• Hardware

o AR Headsets and Smart Glasses

o AR-Based Heads Up Display (HUD)

• Software

o AR Development Packages

o Handheld and Mobile Device Apps

o Content Creation Software and Engines

• Services

o System Integration Services

o Content Services

o Others

Software represented the largest segment.

By Application

• Outdoor Farming

o Precision Agriculture and Smart Farming

o Crop Maintenance

o Field Monitoring

o Smart Irrigation

o Livestock Monitoring

o Simulated Training

o Weather Tracking and Forecasting

• Indoor Farming

Indoor farming represented the largest segment.

Regional Insights

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America was the largest market due to the presence of an advanced agricultural technology infrastructure.

Recent News and Developments in AR in Agriculture Market

• January 2025: John Deere unveiled its second-generation autonomy kit at CES 2025, featuring 16 cameras providing 360-degree field visibility for autonomous operation of the 9RX tractor, demonstrating advanced AR-enhanced precision agriculture capabilities that enable real-time monitoring and automated field management.
• January 2024: DeLaVal introduced VMS Batch Milking, a robotic batch-milking method combining individual cow data capture with automated AR-guided systems, reducing labor needs while maintaining traditional routines and enabling precision livestock monitoring through integrated visualization technologies.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.