5 Types of Content to Include in Your Social Media Marketing Strategy

Most internet users today don’t just turn to social media for fun or when they’re feeling bored. Many people are on the lookout for something that catches their attention, sparks curiosity, or allows them to learn something.

Because of this, the quality and relevance of your content on social media matters.

A leading social media agency in Dubai explains that each post, video, or story shapes how a brand connects with its audience. As such, content shouldn’t just focus on selling a product or service; it should also be about creating a connection.

If you’re creating or tweaking your social media marketing strategy, take the time to look into the types of content you’re sharing. They should inform and inspire your followers to engage with you.

If you’re creating or tweaking your social media marketing strategy, take the time to look into the types of content you’re sharing to achieve your goals.

What to Post on Social Media

Here's a list of the best types of content you can share on social media:

1. Videos

A study showed that online users spent around 52 minutes on social media video platforms.

Another report revealed that short-form video offers higher returns compared to other content types.

Videos, therefore, should be part of your social media marketing strategy. They let you connect with your audience more effectively by combining storytelling with motion. Because of this, they are more likely to be shared, which helps broaden your reach.

Some types of videos you should create and share on social media sites are:

• Short-form video. A short video grabs attention quickly and is ideal for viral moments. They are perfect for TikTok, YouTube Shorts, and Instagram Reels.
• Long-form video. This type is perfect for product reviews and demos, interviews, and other content that delve deeper into topics and are longer than several seconds. These videos are best shared on YouTube and IGTV.
• Live video. Livestreaming is great for announcements, sharing behind-the-scenes events, and product demos. Share both short video updates to engage your audience and longer live ones to have deeper conversations with your followers.
• Repurposed blog content. Create videos based on a popular case study or blog post on your site. This technique lets you come up with topics faster and find new audiences for your content.

2. Images and Other Visual Content

Research shows that high-quality images contribute to higher engagement on social media platforms. Because of this, visual content deserves a spot in your social media marketing strategy.

The most important types of visual content to share are:

• High-quality photos. Images of your products, your team at work, and events with short captions to explain or pique the curiosity of your audience.
• Infographics. Well-designed infographics can help you explain complex data or concepts in a way that your audience can understand and be encouraged to share.
• Memes and GIFs. These types never fail to entertain internet users. They are also great for grabbing attention and sparking conversations.

Besides using original photos, you can use stock images. However, choose high-quality pictures and use a photo editing tool to ensure they meet your brand style requirements.

Besides using original photos, you can use stock images. Select high-quality pictures and use a photo editing tool to customize them so they meet your brand style.

3. Text-Based Posts

A creative agency in Dubai says that this type of content still deserves a spot in social media marketing.

Text-based posts are still effective for initiating interactions. You can get more out of this content by keeping the following in mind when sharing them:

• Tweets, Instagram captions, and short-form texts must be snappy and engaging. A clever one-liner or question can grab attention and encourage interaction.
• Facebook and Threads allow you to share longer text posts. You can share insights and stories your audience may find interesting on these platforms.
• Create microblogs on LinkedIn to provide industry insights and tips. You can also share personal stories that highlight your expertise on these platforms.

Hashtags, headlines, and call-to-action phrases also make a big impact. They can boost your brand’s visibility and guide followers toward a specific action.

4. User-Generated Content

Including your audience in your content can help you build a community. With user-generated content (UGC), you have proof that you offer valuable products or services that customers recommend.

Share all customer reviews and testimonials you receive on your social media accounts. Although you may have to put some effort into getting these reviews, they are free and are effective word-of-mouth marketing tools.

Post your collaborations with influencers or your community on your pages as well. Hashtag campaigns, case studies, and survey results are also forms of UGC you can include in your social media marketing campaign.

5. Interactive content

This type of content gives online users the chance to participate in fun or thought-provoking activities. These posts can help you know your audience and get information you can use to improve your products or services.

Examples of interactive content you can create and share on social media are:

• Quizzes
• Polls
• Surveys
• Games
• Interactive timelines and heat maps

These activities let your followers know you appreciate their input and can encourage them to be more active on your pages.

A strong social media presence relies on different types of content to keep your audience interested. Make sure you have a well-balanced strategy to keep your followers engaged and coming back for more.