"One Dish" Business

Li Yalan, a Beijing beauty born in the 1980s, learned from her grandfather, who is a five-star hotel chef. But she is not satisfied, going to the ancient city of Xinjiang Kashgar, Sichuan lane shop, and other places to steal the teacher to learn the art. After more than ten years of painstaking study, she has mastered the art of cooking.

Full thought that a one-upturn can attract business, which know in the Dongcheng district Li Jia lane opened a small restaurant, due to the alleys deep flow of people and other internal reasons, business is unusually quiet.

The small restaurant is called "private House Restaurant". The dishes are all the best, but also the style dishes that are hard to see in other snack bars. Logically speaking, the positioning is accurate, the craft is superhuman, and the business will be booming, why not attract customers?

Li Yarlan also thought about Norway, but the downtown facade is prohibitively expensive. She just started to do business, can not take out so much capital, have good ideas that can only be "stuffy" in the belly. If you want to give away your restaurant, you won't be able to find someone for a while. In this way, the private restaurant still has to open half dead.

Is there no other way to save the private restaurant except to move? Rack one mind to find a breakthrough in the Li Yaran, the eye-targeted microblog.

In a word, Li Yaran decided to take a chance on Weibo.

To do her homework, Li posted a photo on her Weibo account of how she makes her famous mandarin fish and tofu soup. In the photo, the white bean curd is hidden inside the mandarin fish piece, golden salted duck egg spreads on a full plate to flow oil, very attractive. The blog friends read it and received good comments. In the days that followed, every time she cooked a dish, Li posted the photos to the forum or Weibo, to win the "heart" of her fellow bloggers.

With beautiful pictures and fresh words, Li Yaran's "private house food on Weibo" not only got praise from everyone, but also had good interaction, and later had thousands of fans, and each Weibo forwarded and commented on hundreds of times.

Thousands of fans are a rare wealth of contacts, and fans should not be allowed to only praise and appreciate but should use their wisdom and skills to "live" private restaurants.

So, in her blog, Li teamed up with a Beijing food forum to organize a gathering of food lovers, asking everyone to prepare a special dish and come to a private restaurant. Food is purchased by private restaurants, and food lovers do not have to pay for the food. They only need to provide a detailed list of ingredients on their blog in advance. Make the specialty dishes enjoy on their own, Li Yaran as a reward, also does not accept a penny. Lee calls this activity, "the tip of the tongue leisure."

Blog friends came to show their talent, the second also saw Li Yaran's uniqueness. As a result of this expert word of mouth, soon, a private restaurant in the capital has a small reputation.

Li Yaran is also now learning to sell, the blog friends to the restaurant to learn when the expert dishes, in a twinkling of an eye and "sell" to other customers. In this way, private restaurant dishes can be introduced almost every day to new patterns. This constant renovation has also brought vitality and a steady stream of business to the restaurant.

In 2012, private restaurants caused a stir in Beijing's food scene after they were featured in A Bite of China. Chief DIRECTOR Chen Xiaoqing said that if LI Yaran's private restaurant is not put on the screen, it is not only a lack but also a big regret!

In 2013, Li spent 1.6 million yuan to open several more restaurants in east Beijing after the restaurant could no longer accommodate the crowds.

"One dish" brings the business alive! "A dish" offers more than just volume. It also brings connections. The network is wealth, this is Li Yarlan launched "a dish" the real skill.