John Lewis Christmas ad for 2021

Surprising Guest John Lewis' anticipated Christmas commercial for 2021 has been revealed.

Nathan, a little child who watches a UFO crash in a nearby forest, is the protagonist of this touching ad. Upon arriving, he meets Skye, an alien eager to learn more about the Christmas season.

She gets to experience the joys of Christmas for the first time when Nathan tells her everything about it. Then she receives her first Christmas gift, a fluffy jumper.

This year's poignant narrative has a soundtrack provided by Lola Young, who covers Together in Electric Dreams.

The Surprising Guest, John Lewis's Christmas commercial for this year, is here.

John Lewis 2021 Holiday Commercial

After months of anticipation, the John Lewis Christmas commercial 2021 has finally here (literally).

While Skye tries to mend her UFO in the two-minute film, Nathan and Skye develop a close friendship. Before sending her on her way, the youngster takes her to view a variety of Christmas customs, such as the lighting of the tree and the decorating of the home. Of course, he treats her to a delicious mince pie.

Nathan wants Skye to have a lasting memory of her first Christmas, so he buys her a sweater with a singing Christmas tree on it.

Here's a link to the cute ad:

https://youtu.be/ZTttgc0DPA4

The release date of the John Lewis Christmas Advert 2021

At 6:30 a.m. on Thursday, November 4th, the John Lewis Christmas Advert 2021 was officially unveiled.

As in previous years, this year's John Lewis Christmas commercial will be published on a Thursday or Friday in mid-November.

Various hints surfaced in UK cities on Thursday, November 4th, suggesting an upcoming announcement. We now know it was the much-awaited commercial!

As if by some kind of miracle, a flying saucer crashed onto London's South Bank and Newcastle's Northumberland Street. #UnexpectedGuest 04/11/21

Even though there were rumors that this was a promotion for Fenwick, a rival department store in Newcastle, the consensus was that John Lewis was going all out for their Christmas advertising campaign.

On November 3rd, a John Lewis spokesperson told RadioTimes.com, "Speculation about our Christmas ads is usually out of this world." John Lewis didn't formally confirm if the installations were for its upcoming campaign but strongly implied that was the case.

Concept for the 2021 John Lewis Christmas ad campaign

There's a good chance it'll be an alien- or at least space-themed John Lewis commercial in 2021 after we witnessed the UFO installations.

Also, the #UnexpectedGuest advertising hashtag hinted that the commercial would chronicle an extraterrestrial crash-landing on Earth around Christmas time. As expected, it was right on in every way.

"There is nothing more amazing than experiencing the thrill of Christmas for the first time and sharing your favorite festive moments with loved ones," said Claire Pointon, Director of Customer. After 18 months of hard work and perseverance, a better future awaits us, and we wanted to highlight this with our ad campaign. We know that our clients are looking forward to this holiday season more than ever, as they reunite with loved ones and enjoy time together. We are reminded of the delight of first-time Christmas celebrations via the narrative of Skye and Nathan.

There will be Unexpected Guest items available online and in shops starting November 4th, including a replica of Nathan's sweater that he gifts to Skye. However, these limited-edition goods tend to sell out quickly.

John Lewis's 2015 Christmas commercial featured a tiny girl trying to get the attention of an older man living alone on the moon, and this year's ad is no different.

The John Lewis Christmas Advert 2021 tune

It's a version of Philip Oakey and Giorgio Moroder's Together in Electric Dreams, performed by Lola Young in the John Lewis Christmas commercial 2021.

"I feel very privileged to be a part of this," Young stated while discussing Christmas traditions. Of course, it's weird to be invited to participate in a John Lewis Christmas commercial after having grown up seeing the classic commercials. But, as an up-and-coming artist, it means a great deal to be a part of something like this.

"Together in Electric Dreams is a lovely tune." Philip Oakey and Giorgio Moroder are two of my favorite artists from that period. The song's message and spirit are motivating, and they suit the commercial's subject well. Covering it and collaborating with John Lewis is an exciting opportunity for me."

Since 2009, the ads have incorporated a slowed-down version of a standard cover song. This version is now just as anticipated as the actual commercial. There have been many UK number one singles, and Elton John even appeared in the 2019 commercial.

However, it was a departure from tradition when Celeste wrote and sang A Little Love for 2020 commercial instead of an emotional version.

Odds on Betfair put Adele at 2/1 to sing in the 2021 John Lewis commercial tune, making her an overwhelming favorite. It wasn't only renowned musicians and rising stars who were in high demand at the time.

Source: Radio Times