Young, Bold, and On the Air: Boss Brothers JuJu & Jay Launch First Interactive Kids’ Radio Show on GSSL

Jaden and JuJu aren’t your average kids. They’re writers. They’re musicians. They’re entrepreneurs. And now, at just 10 and 12 years old, they’re becoming radio hosts, too. On April 5, 2025, the two brothers—better known to their growing audience as the Boss Brothers—are set to launch a brand-new children’s radio show called Boss Talk with Boss Brothers JuJu & Jay, airing live at 11:00 AM CST on GSSLRADIO.COM.

The show is more than just something to listen to on a Saturday morning. It’s the first interactive children’s radio show ever on the Shreveport-based GSSL Radio station, and it's completely powered by kid energy, curiosity, and creativity. For JuJu and Jay, this isn’t just about having fun (though there’s plenty of that); it’s about creating something bigger—something that helps other kids believe in themselves and their ideas.

“We wanted to build a show where kids could feel like they’re part of the conversation,” says JuJu, who speaks with the clarity and passion of someone well beyond his years. “We talk about things that matter to us—like how to save money, how to work with your family, and how to believe in your own vision.”

Jay agrees. “It’s not just about business,” he says. “It’s about building confidence and helping kids think big, no matter where they come from.”

Each week, Boss Talk will mix real talk with light-hearted fun, as JuJu and Jay explore themes like faith, family, finances, and friendship—all from a kid’s point of view. Whether they’re breaking down the basics of budgeting, discussing how they started their own businesses, or simply talking about their favorite snacks, their aim is always the same: to empower and connect with kids just like them.

What makes the show even more special is its interactive format. Kids tuning in can submit questions, share their own stories, or even get a shoutout from the Boss Brothers on-air. “We didn’t want it to be one-way,” says JuJu. “This is for the kids, and we want them to feel like they’re part of it.”

And let’s be clear: these brothers aren’t new to being in the spotlight. Before their radio debut, they were already making waves as published authors and young business owners. They’ve spoken at youth events, performed music, and even helped teach financial literacy to kids and teens through their family’s nonprofit. Now, with Boss Talk, they’re taking that same passion to the airwaves.

Their mom, who also serves as their manager, says the idea for the show came naturally. “They’ve always had so much to say—and they’ve always had a way of inspiring other kids,” she shares. “We wanted to create a platform that let them do that on a bigger scale, in their own voices.”

That authenticity is exactly what’s drawing attention. GSSL Radio, known for spotlighting fresh voices and bold ideas, was quick to back the project. “We’ve never had a show quite like this,” said a rep from the station. “The energy JuJu and Jay bring is contagious, and the content is exactly what families are looking for—positive, smart, and uplifting.”

The brothers are also using their show to highlight other young changemakers, inviting fellow kidpreneurs and youth leaders to join the conversation and share their stories. “There’s so much talent out there,” Jay says. “We want to shine a light on other kids doing big things too.”

With just days until the big debut, the excitement is real. The boys have been rehearsing their intros, testing mics, and getting ready to connect with their growing audience. “We’re ready,” says JuJu with a smile. “This is just the beginning.”

You can catch the very first episode of Boss Talk with Boss Brothers JuJu & Jay on Saturday, April 5, 2025, at 11:00 AM CST, streaming live at GSSLRADIO.COM. To follow the brothers’ journey, learn more about their mission, or get involved, visit their official site at BossBrothersJuJuAndJay.com.

For media inquiries, interviews, or to feature the Boss Brothers on your platform, reach out to:

📧 [email protected]

One thing’s for sure—these two are just getting started, and the airwaves will never be the same.