Why TikTok Advertising is the Hottest Thing Right Now

TikTok is popular among Gen Z, and a majority of users open the app to watch funny and entertaining content. Ads that provide entertainment also rank high for “brand love” and “purchase intent” according to TikTok's internal studies. TikTok has also emerged as a primary search engine for Gen Z, with many users turning to the platform to seek information. Brands need to hone their social search optimization skills to reach potential customers effectively.

TikTok has been releasing new features regularly, and it’s an exciting time to explore different possibilities. Brands need to be experimental and embrace whatever new feature TikTok drops next. Being early adopters of new features could give brand an algorithm boost or an opportunity to surprise or intrigue their audience.

TikTok users prefer content from relatable people. Brands should focus on creating authentic, people-first content that connects with the audience. Using an influencer or industry expert to share a story can create more meaningful and relevant content that resonates with viewers. Authenticity matters on TikTok.

Finally, TikTok moves fast, and brands need to keep up with the latest trends, memes, and cultural touchpoints. Spending time watching and learning on the platform can help brands understand what the hot topics and references are for the day. Keeping up with the speed of social is crucial to create campaigns that resonate with the audience.

TikTok has a user base that is extremely engaged, as evidenced by the fact that users spend an average of 52 minutes per day on the platform. This indicates that there are a large number of options for companies to interact with the audience they are trying to reach.

As a creator on TikTok, there are several important trends to keep in mind in 2023. First, it's crucial to define and cultivate your personal brand, as viewers are looking for people they can connect with and look up to. This could mean specializing in a certain area of expertise or embracing your unique identity to attract a passionate audience.

Additionally, TikTok users are seeking out new paths to success, happiness, and well-being in the wake of the pandemic. Creators can tap into this by sharing their own personal stories and offering actionable entertainment to inspire positive change in their followers' lives. Sharing ideas for small moments of luxury and gratitude or solving everyday problems can also bring joy to viewers.

Advertising on TikTok is now more cost-effective than advertising on other social media platforms, with lower expenses per impression overall. Because of this, it is an appealing choice for companies of a smaller or medium size, who often have more constrained advertising budgets.

Finding your niche is easier than ever on TikTok, so don't be afraid to embrace your unique interests and connect with your hyper-specific community. Finally, entertainment is the top priority for TikTok users, so creators should focus on crafting high-quality, entertaining content to capture those coveted views and likes.

When it comes to creating a viral trend on TikTok, there are three main factors to consider: pop culture and current events, challenges, and popular songs. By tapping into these elements, creators can increase their chances of creating a trend that catches on and captures the attention of the TikTok community.

In conclusion, as TikTok continues to grow and evolve in 2023, creators should focus on building a strong personal brand, creating actionable entertainment, and finding their niche communities. With a growing desire for lifestyle inspiration and a need for entertainment, TikTok offers a platform for creators to engage with their audience and create viral trends. By staying authentic and crafting quality content, creators can capture the attention of viewers and build a loyal following on this rapidly growing social media platform.