Why Pink Himalayan Salt is so expensive

Himalayan salt may look pretty, but a pinch of it will cost you an arm and a leg, 100 grams of pink Himalayan salt can cost up to 20 times the price of generic table salt. So why is it so expensive? Pink Himalayan salt has gathered a cult following. Its supporters claim that it helps with everything from weight loss, reducing aging, regulating sleep, and even increasing your libido.

Whereas, the pink salt itself can cost $10 per kilo, the products made using it can be far more expensive. But what actually is the difference between types of salt, and where have these claims come from? To get an idea of what makes pink Himalayan salt different, we need to look at the different types of salt in the industry.

Table salt is often made by drilling into underground sea beds, pumping out the saltwater, and then refining it in purification plants. Natural minerals like magnesium or potassium are taken away. Sea salt is made by evaporating sea water using the sun or indoor heaters. Unlike table salt, it normally has no extra chemicals added, and its natural minerals stay intact. Rock salt is different, in certain regions of the world, buried hundreds of feet below the ground, are the remains of evaporated seas. This mineral, halite, gets harvested by drilling the rock face, crushing the salt, and splintering it into pieces. Pink salt can only be found in very few places, from the Murray River in Australia to Maras in Peru, but the supply is far from limited.

The majority of pink salt mines in the world are in Pakistan, at the base of the Himalayas, and the Khewra Salt Mine in Pakistan produces 350,000 tons per year. So is pink salt healthier? The salt has an estimated 84 different minerals in it, which give it its pink color. But these minerals only make up around 2% of the salt. So apparently, it's reported you can get around 84 different trace mineral elements. However, it's such a very small percentage of the salt that makes up these minerals that you are highly unlikely to get any real benefit or any trace of them in your regular serving of salt itself.

Nutritionally, Pink salt's supposed benefits aren't just about eating it though, and many people claim it has healing properties when either inhaled or even when used as a lamp, for instance, there's a lot of different homeopathic remedies that can seem very, very appealing, but actually because they're not grounded in evidence a lot of the time, a small hint of something having a promise can get blown out of proportion, especially when it comes to the media, especially in terms of beautiful-looking items, and I think pink salt of course is a lot more appealing for a lot of people when you compare it to your regular white salt.

Himalayan salt doesn't have the health benefits claimed, but it's still marketed as a luxury salt. The Pink Himalayan Salt market size is estimated at $246.59million in 2024 and is expected to reach $311.14million by 2029, growing at a CAGR of 4.76%. So does it taste any better for the price? It doesn't taste that different. It's a bit less harsh on the palate. It doesn't sort of burn your tongue as much, which I guess is a good thing. You wouldn't really tell too much of a difference between them to be honest. If you are cooking with them, putting them in a dish, you probably wouldn't be able to tell the difference between them. It just tastes like salt.

There's one other big thing that's led to pink salt's popularity. Instagram, as an image-based platform, so if you think about it, it's more attractive to take pictures of something that's pink naturally or something that's bright green. It's more, I would call it, aesthetic food. So looking at how food appears rather than it being a miracle benefit, and I think if you are looking at social media on a whole, it goes in seasons, and it goes in whatever is the most photographed item. I don't think it will be around forever.