Why Is Internal Linking Important To Your SEO Strategy?

Internal Linking is one of the most important parts of an SEO project. Internal linking can help your website climb the search engine rankings, but you need to understand how internal linking works before you try to incorporate it into your SEO process.

Internal linking is essentially the process of inserting links between web pages on the very same website. A link (either internal or external) usually looks like this in simple HTML:

Purpose of internal linking

They’re also known as internal hyperlinks because they connect a page to another page on the very same domain. The purpose of internal linking strategies is to guide users around a website and help them find what they are looking for. A successful internal linking strategy provides the user with instant access to the needed information. If a user finds what he or she is looking for, it saves them time and energy and increases the chances of making a purchase.

However, not all SEO strategies are created equal. There are a number of things that determine the quality and success of any SEO campaign. One of these is the quality of internal linking used within the campaign. This is why some top SEO companies employ the use of backlink farms to boost their Pagerank. While this strategy does work, other companies claim that it detracts from the quality and relevancy of a website.

Things to Consider When Creating Links

Backlink farms are automated web sites that collect backlinks off of other websites and pass them onto SEO companies who then create a link from the original source back to the farm. While this may seem like a good way to boost your pagerank, it can actually do more harm than good. The use of backlinks from unprofessional websites can be problematic.

While these backlinks are going to provide your site with exposure, internal linking from a spam or low quality website is going to do more harm. The search engines in the past have placed a high importance on links coming from quality websites, but this has changed due to spamming, which has lead to stricter guidelines being enforced.

This is why it is important that you use an appropriate internal linking strategy in order to maximize your SEO results. In order to find the best internal linking strategy for your website you should first identify the goals that you want to achieve.

By determining what type of content you plan on publishing on your website you will be able to determine the best way to optimize your website for a specific type of content. For example, if you plan on publishing eBooks, then you want to make sure that the content is targeted towards people searching for information on eBooks.

For this reason, the best internal linking strategies are those that are designed for search engine optimization and not general purpose website content. If your website is about tourism, then it is likely that you will want to target internal linking from the most relevant tourism related websites. If you were to publish an eBook on weight loss, then you would want to target internal linking from authority sites that have a wide variety of information on weight loss.

If you are unsure as to what type of content you should be targeting you can use a Google Suggest Search feature in order to help you. This is a free service that allows you to specify the type of content you want to target and it will then generate suggestions based on the criteria that you provided.

After you have done this you will want to take all the suggestions that you generated and use them to build an effective link campaign. For each site that you add internal linking to, you need to provide a text link within the text of the page that is linked to. This is typically the anchor text that is found in the lower right hand corner of the screen.

This will allow people to click on your links because it is more noticeable than the external links. Over time, you will be able to increase the amount of internal links by creating new pages or posts for every site that you add internal linking to.

Summary

Internal Linking can be one of the most important parts of any SEO strategy, but it is often overlooked by many SEO companies. Because it has so many benefits, it is imperative that you learn how to incorporate this into your own SEO strategy.

Internal linking can be one of the easiest ways to increase your page rank, get more visitors, and increase your website's revenue. You should definitely include this into your search engine optimisation campaign.