Why Elon Musk’s Grok 4 Could Change Everything You Know

Elon Musk just dropped a bombshell: he’s working on Grok 4, an AI that could rewrite all human knowledge. This isn’t just another tech update—it’s a move that’s got experts comparing it to George Orwell’s 1984. Why? Because the stakes are high, and the implications are massive. By the end of this article, you’ll understand why AI researchers are worried about the future of information and what Grok 4’s “free access” really means. Let’s dive into the heart of this story.

What’s Behind Grok 4’s Big Promise?

Elon Musk has been grinding away on Grok 4, and he’s not holding back. He’s promised it’ll have advanced reasoning to rewrite the entire corpus of human knowledge—adding missing pieces and wiping out errors. Imagine that: an AI that doesn’t just process data but decides what’s true and what’s not. Musk says there’s “too much garbage” in current AI models, and he’s aiming to fix it. But here’s the catch—some experts, like NYU professor Gary Marcus, warn this could create a version of facts skewed to Musk’s personal views. It’s like handing one person the pen to rewrite history. Scary, right?

Musk’s timing is no accident. Grok 4’s release is set to clash with Open AI’s ChatGPT-5 and Google’s Gemini Deep think. It’s a full-on AI war, and Musk is coming for the crown. His X platform already gives him a megaphone to shape narratives. Now, with Grok 4, he’s building a tool that could control how we understand the world. It’s not just about AI—it’s about power.

“When one person controls the truth, the world listens differently.”

Will Grok 4 Really Be Free?

Everyone’s buzzing about whether Grok 4 will be free. I asked Grok itself, and here’s the deal: there’s no clear answer yet. Some posts on X speculate it’ll be free, but those claims are unverified. Grok 3 was free for X users for a limited time, with usage caps, and premium plans like SuperGrok offered more access. Chances are, Grok 4 will follow a similar model—free at first, but with limits. Want the full power? You’ll likely need to pay for a subscription or API access. As Musk himself says, this might be the “most expensive free thing” you’ll ever use.

If you’re curious, you can check out Grok 3 on grok.com right now. Grok 4 will probably pop up there too. But don’t expect it to hand over all its power for free forever—it’s a business move, after all.

Why Experts Are Worried

Here’s where it gets real. AI experts are sounding alarms because Grok 4 could reshape what we believe. Without global oversight, Musk’s AI might prioritize his worldview, sidelining others. Think about it: if Grok 4 decides what’s “correct” in human knowledge, who checks it? This isn’t just tech—it’s about trust. As Gary Marcus points out, it’s like 1984, where truth is whatever the powerful say it is.

Musk’s empire—Tesla, X, robotics—feeds into this. Grok 4 isn’t just an AI; it’s a piece of his bigger plan to control data and influence. That’s why researchers are nervous. It’s not about Musk being “evil”—it’s about one person having too much control over what we know.

How AI Like Grok 4 Can Change Your Life

Let’s bring this home. I run a digital marketing agency, and AI tools like Grok have been game-changers. Last year, my company, Mina Marketing, was named the second-fastest-growing business in Hawaii. We pulled in $44,000 in revenue last month alone by using AI to land clients. How? By finding businesses without websites, like a roofer in Maui, and offering them a pre-built site for a low fee—say, $500 instead of $2,000.

• Here’s a quick tip: use AI to find profitable niches. Type “top five niches for website design” into Grok or another tool. You’ll get answers like healthcare, small businesses, or real estate. Then, search Google Maps for local businesses without websites. Build a site using a no-code tool like GoHighLevel (check it out here), and pitch it to them. It’s a proven method that works, but it takes effort—not just pushing a button.

“Success isn’t a button you press—it’s a path you carve with hard work and smart tools.”

What’s Next for Grok 4?

Musk isn’t thrilled with Grok’s current performance. He’s said it struggles with legacy media, and he’s tweaking it for “one more big run” to perfect its coding. This tells me Grok 4 is personal for him—a brainchild he’s shaping to reflect his vision. But here’s my advice: use AI tools like Grok carefully. Don’t share sensitive info like your Social Security number. Treat them like powerful tools, not your diary.

The AI race is heating up, and Grok 4 is a wildcard. Will it rewrite knowledge for better or worse? Only time will tell. For now, stay curious, stay cautious, and maybe join my free AI FastTrack training to learn how to use AI to grow your business. Comment below to get access, and I’ll throw in 30 days free to the Go high level tool I use to run my agency.