What is Technical SEO? Important Technical SEO Factors 2024

Technical SEO is the most important and crucial type of SEO. This article contains an overview of Technical SEO, how it aligns with overall search engine optimization strategy, important technical SEO factors, and tools used in the process.

What is Technical SEO?

Technical SEO is the process of optimizing a website’s architecture and backend processes and elements for improving website visibility, user-friendliness, and performance in the search results.

Technical search engine optimization is all about improving your website to make it easier for search engines to find, crawl, understand, and store your content. It can boost your website’s visibility in the search results.

It’s a common practice of web developers and SEO specialists to achieve the desired performance goals for any client.

Technical SEO is the backbone of a website. It can make or break your website in the search results. It mostly focuses on the back-end of the website to prepare it for better visibility and ranking in the search results.

According to Neil Patel:

No website can stand without the backbone. And that backbone is Technical SEO”.

Why is Technical SEO important?

Imagine you published a great piece of content on your website but your website is not accessible by Google. Your website will not appear in the search results.

No matter how well your content is written, if it’s not accessible to Google, it’s useless. In this case, you will not be able to get traffic and if you are not getting traffic, it’s understood that you’re about to lose some potential revenue.

If you’re facing this scenario, it means your website needs attention on the Technical SEO side.

There are two technical SEO factors that directly impact the ranking of the website in the search results. Website load speed & Device-Friendliness (Mobile-Friendly).

Imagine a user came through your website and it’s taking too much time to load in front of the user. The potential user will get annoyed and he/she will suddenly bounce back without spending a single second on your website.

In this case, the bounce rate of your website will go high and Google doesn’t prioritize websites with high bounce rates. Google gives priority to websites that are fast and user-friendly.

Difference between On-page, Off-page, and Technical SEO

On-page and Technical SEO align with the development side of the website. Specialists in these types of search engine optimization mostly work with web developers to achieve the desired goals.

But off-page SEO is completely different and off-page SEO specialists work separately to establish website authority and trust in the market.

Off-page SEO – It involves building backlinks, developing page and domain authority, and maintaining relationships with other high-authority websites.

On-page SEO – It revolves around keyword integration and research and content optimization.

Technical SEO – It is the process of working on website structure, load speed, crawling and indexing, security (SSL), and user-friendliness.

In most scenarios, technical SEO overlaps with on-page SEO. Consider the process of interlinking your website’s inner pages. An on-page SEO expert develops internal linking between website pages to boost visibility and ranking.

On the other side, a technical SEO specialist overlooks the links’ accessibility by focusing on code errors and overall website link structure.

8 Important Technical SEO Factors to Consider

To comply with the search engine’s algorithm, it’s important to focus on all technical SEO factors. This article explains 8 important technical search engine optimization factors that are necessary to boost your website ranking and visibility.

Website Load Speed

Mobile-friendly Design

Website Structure

Broken Links & Broken Pages

Robot.txt

Core Web Vitals

Page Depth

XML Sitemap Creation & Submission

Conclusion

Technical SEO forms the foundation of a website’s online success. It’s not just a backend optimization process but a critical step in ensuring your content reaches the right audience and achieves its full potential.

By focusing on key technical SEO factors such as website load speed, mobile-friendliness, structured data, and robust internal linking, you set the stage for better user experiences and higher rankings in search engine results.

Think of Technical SEO as the engine of a high-performance car; without it, even the best-designed vehicle cannot run efficiently.

With tools like Page Speed Insights, Screaming Frog, and Yoast SEO, achieving excellence in technical SEO has become more accessible than ever.

Investing time and effort into these aspects ensures that your website not only attracts search engine crawlers but also delights users, reducing bounce rates and boosting engagement.

As algorithms evolve, staying updated with technical SEO practices is essential to remain competitive in the digital landscape.

Mastering Technical SEO today will prepare your website to adapt, thrive, and lead in 2025 and beyond.