What Is Retargeting?

When someone visits your website, there is no guarantee that they will make a purchase or schedule a meeting before leaving the site. Recent research found that only about 2% of E-Commerce visits convert into purchases. With the right digital marketing OKC strategy, you can encourage the other 98% of visitors to return to your website. One strategy that is especially effective at this is retargeting.

Even if you are unfamiliar with the term, you have likely seen retargeting ads before. For example, if you added a pair of shoes to your online shopping cart but left the website to scroll through Facebook, your feed likely showed you an advertisement for that pair of shoes. By seeing the ad, you are drawn back to the website to potentially finish your purchase.

How Does Retargeting Work?

Retargeting ads act as a visual touchpoint that reminds people of your brand. Instead of creating one advertisement and showing it to as many people as possible, a retargeting ad is only shown to people who have visited your website before. Because these individuals have already been introduced to your brand and have shown an interest in that particular product, they may be more likely to return and make a purchase.

Your retargeting ads reach your previous visitors by utilizing cookies. These small and unobtrusive pieces of code are stored on your website to remember individual visitors. The cookies should not impact how your website works or the user experience it provides.

The code will drop an anonymous browser cookie for each person who visits your website. After the visitors start browsing other websites or scrolling through social media, the cookies will tell your retargeting provider. From there, your relevant advertisements will be shown to the visitors, reminding them of your brand and encouraging them to return to your website.

What Do You Need to Boost Retargeting?

Of course, to show your retargeting ads to people, you must first bring visitors to your website. As such, there are additional aspects of your digital presence that you need to focus on. Retargeting is especially effective when your brand also:

HAS AN UP-TO-DATE AND USER-FRIENDLY WEBSITE

Before you start bringing people to your website, you need to ensure that your brand has a website it can be proud of. To catch attention and encourage a positive impression of your brand, the design must fit your branding strategy, be visually appealing, and meet modern expectations for websites.

Of course, your website's user experience will go beyond its looks. To retain attention, the website should be user-friendly, easy to navigate, and full of relevant, interesting, and well-written content. For the best results, make sure your check-out or booking process is streamlined and your contact information is easy to find.

WORKS ON SEARCH ENGINE MARKETING OKLAHOMA

To quickly grab your audience's attention when they visit search engines, you may consider an SEM campaign. Also known as pay-per-click (PPC) advertising, search engine marketing utilizes paid tactics that boost visibility on search engines. Various ad types are involved in this, including search, shopping, and display ads.

It is important to note that the search engines will show that the ads are paid, so they could be ignored by individuals who trust organic search results more. For this reason, search engine marketing Oklahoma is often most effective when a brand also works on SEO.

HAS A CUSTOMIZED OKLAHOMA SEO STRATEGY

To organically boost your search engine rankings, consider implementing a Search Engine Optimization strategy. This plan involves creating, posting, and sharing content that appeals to users and search engines, among other offsite strategies. For your SEO plan to succeed, everything that your brand shares online should highlight your expertise on a subject, authority within your industry, and trustworthiness as a brand.

Remember that it can take some time to notice results from your Oklahoma SEO plan. However, SEO can significantly increase your website visitors when the work is high-quality and done consistently.

Create Your Digital Marketing OKC Plan.

Digital marketing allows your brand to reach more people than ever. If you are interested in retargeting, SEM, or Oklahoma SEO, contact myheartcreative. Our team is ready to help your brand grow.