What is Digital Marketing and how does it work?

Online marketing or marketing that uses electronic devices is called digital marketing. It is used for promotional activities, to connect with potential customers. Usually, digital marketing uses communication that uses text, multimedia messages, emails, web page advertising etc.

Digital marketing uses different strategies to attain business goals and it uses digital platforms for promoting business products and services. It has become greatly popular over the past few years. It is helpful for both small and big businesses.

The types of digital marketing strategies to achieve digital marketing goals are mainly;

● Email marketing

● Mobile marketing

● Search Engine Optimization

● Pay per click

● Marketing analytics

● Content marketing

● Affiliate marketing

● Social media marketing

2. Are you planning your business digitally?

If the answer is yes, a good digital marketing strategy will help you to achieve your goals. Digital marketing is a great help to all the businesses that are online.

Some of the ways that digital marketing will help;

● business can access a large audience

● access and reach customers regardless of their location

● digital marketing has the right tools for exemplary performance

● allows measuring ROI for Digital Marketing campaign

● better interactive experience through digital marketing channels

● cost-effective as compared to outbound marketing methods

● Local businesses can reach an international audience

● cost-effective solutions

● marketing is very easy to learn

● helps analyze changing behavior of customers

● multiple Strategies for B2B and B2C

● different content types help to showcase the brand online effectively

● reaching to people who actually fit your criteria

● Digital Marketing is significantly lesser time consuming

● increases ROI

● very easy to measure performance and results

● increase conversion rates

● Wide Remarketing opportunity

3. Search engine optimization (SEO)

This is the easiest way of orienting your website for high ranking on SERP, which is a search engine result page. The algorithm does all the work to determine what results to display for each and every customer. It researches the history of all the websites to understand the query and customizes the results.

SEO does a lot of hard work by;

● Focusing on Google as it is the dominant search engine so it helps to provide accurate information.

● Some of the best experiences for search results are given by Google. Which means all relevant results within a short time. SEO focuses on these results.

● Because people trust Google, it provides them with the best results and makes a profit from their search.

● Google makes a lot of money where only advertising revenues accounted for 80% of the $182.5 billion that Google has generated in 2020, isn't it?

● Organic and paid search combined together to form SERP. It really researches the kind of results it gives.

● SEO is a very powerful tool for lucrative results.

● It identifies relevant keywords for a good search result experience.

● It creates high-quality useful content.

● It helps to measure results and performance.

● It guides according to the algorithm and Google ranking.

● It not only effectively optimizes technical results but also makes a note of, off-page Optimization and On-page Optimization.

4. How Marketers Are Using Social media?

According to research conducted in January 2022 more than half of the world now utilizes social media. If you look just 20 years back the marketing world was very different from advertising typically conducted on TV, print materials, radio and billboards etc.

Marketers create and publish content on various social media platforms, right from;

● Pinterest

● Facebook

● Twitter

● Snapchat

● Instagram

● LinkedIn

Marketers use social media on a very wide platform as they have a wider ability to reach consumers to build their brand and sell any product or service by showcasing their brand.

Social media marketing has two-way communication to increase transparency and brand visibility.

● It increases brand visibility: Through social media, marketers can display their brand wholeheartedly and they can create promotions, engagements and also remarket.

● Encourages transparency: A successful business cannot give an unsatisfactory experience to the customers. Social media helps immediate communication and encourages feedback.

● Builds trust: Social media platforms are used by marketers to widen their reputation. Every customer has a feeling of knowing the brand very well. This creates trust in the brand.

● A wide variety of communication: Social media has made it happen, people can now provide recommendations, reviews, direct messages, customer satisfaction, feedback etc.,

● Brand building: Customers themselves help on social media for brand building through advertisements, product development ideas, and real-time discussions.

● Expand business sales: Marketers are using social media to expand their business not only locally but also worldwide. There are no boundaries for social media promotions.

● Social media has impacted the world around us: Social media has drastically changed the way businesses operate not only nationally but also internationally.

5. Social media marketing

Social media has managed to create a unique environment for brand advertising and promotions. Grow your small business with social media marketing tools. You can reach the right people you need with the right tools.

Social media marketing tools are a very important resource to enhance social media strategy and boost engagement thereby growing your business.

Many types of tools are available including;

● organic social posting

● paid advertisements

● Analytics

● social media scheduling

The right social media marketing tools make a huge difference. Social media marketing without a social media strategy or tools will not attract any new audience. Kinds of scheduling tools available on the market that would help in post-to-content duration to organizing.

Social media tools are a valuable asset;

● You can use unique social media data to post content automatically when your audience is most engaged.

● You can publish and queue the same posts to multiple profiles on one step and even on different platforms.

● Sharing the same content on multiple profiles on different networks with a single click.

● Organize all your social media content and plan it with a dynamic calendar.

6. Website

A good website is an asset for any brand. If your customers are looking out for you the best way to put your true self out is through a website.

Enormous benefits of having your own website those are;

● the presence that is felt online 24 X 7

● quick information exchange

● credibility and trustworthiness

● saves a lot of costs

● are huge market expansion analytic tools that give customer insights

● better advertising and better platform

● fair competition

● websites make it easy for handling customer service

● huge growth opportunity

The purpose of a good website is to provide awareness, more sales, and wide information.

There are several stages for Website development some of the common methods include;

● Agile: Where the workflow is divided into short cycles and this methodology prioritizes urgent works first .This method focuses on recommendations and user feedback.

● Interactive: This process includes listing and analyzing by focusing on metrics and data to exchange. This is more based on website development and focuses on the changing market needs.

● Waterfall: Here there are stages. Each stage has a list of tasks and the developers can go to the next task only if they finish their previous task.

● Lean: This method eliminates anything that does not add value to the client and only focuses on what is necessary. There are short development cycles with early testing and frequent client feedback.

● Scrum: Agile and scrum have the same core principle. They focus more on teamwork with collaboration dividing the work into short sprints. They focus on customer requirements by constantly tracking the progress.

● kanban: Workflow visualization is the main base for kanban. It divides work into sections to simplify workflow. The developers keep track of the progress and update regularly.

● Extreme programming: This method has continuous testing and planning through customer input and small gradual releases.