Ways to Make Money Selling Online Courses

Hitting the right spot to make money selling courses is an art, just like creating the course. You might have chosen a competitive topic and have creative content ready with you. But not knowing how to sell courses effectively can break the deal.

That’s why I have compiled some of the important information you need if you are looking for how to make money selling online courses.

Biggest challenges for making money selling courses

Creating an online course is the best way to engage your target buyers and build a relationship with them by selling your expertise. Now you know to make money selling online courses, here are some of the challenges course creators face when trying to sell online courses.

Overcoming the following challenges can help you make money selling online courses effectively.

Understanding your buyer persona

While as simple as this might sound, this is the most challenging part of selling online courses and the most critical part of it as well. Understanding your buyers and connecting with them is going to be tough but worth it in the end if you are looking for how to make money selling courses online.

Connecting with everyone to sell your online courses means connecting with no one in reality. Therefore, you must first know your ideal buyers and find ways to sell your online course to them.

Who do you want to reach out to? Who is your audience, and what do they really need? Are they going to benefit from buying your online courses? If yes, how? If you can identify your buyers, finding them and connecting with them becomes easy.

Creating demand and selling online courses is a conventional way of marketing courses. Instead of selling something people don’t even know. You need to tap into an existing need, create your online course around the topic, and sell it to them.

What are results are your target audience looking for? And you can deliver exactly that.

The more specific, the better

Dig deeper if you plan to sell online courses to educate people about website building. Instead of creating an online course on website building, make it specific by offering a course on “Building a website on WordPress. Niche it down further by the type of website they are looking to implement.

When creating an online course, have a specific outcome in mind that will speak to your audience better. And you will see your online courses up and running in no time, and yes, make money.

Get to know your sales funnel

If you are looking for ways on how to make money with an online course, it is important to understand the sales funnel. By getting to know where your audience is in the funnel, you can monetize your online courses better.

The top of your sales funnel is where you create awareness among your target buyers about your online course. The audience are the ones who have a problem to solve. And being a course creator, your goal is to educate them about the solution you have for the challenges they face.

Now coming to the middle section of the funnel, these are the audience who realize they have a problem and have started to look for solutions.

Now at the end of the sales funnel are customers who are ready to take action for the issues they face. These are the people who are ready to buy your online course. Understanding where your audience is in their journey will help you create relevant content, offer the right solution, nurture relationships and sell more of your courses, and make money.

How to make money selling courses online?

If you want to make money selling online courses, implementing the best revenue strategies is the first thing you need to do. Before choosing the revenue model, make sure it aligns with the preferences of your audience and your business goals.

Here are some of the proven ways by which you can make money selling courses.

Pay-per-course

One of the simplest yet most effective monetization approaches is pay-per-course, where you can sell online courses individually. Paying for single courses is preferred by first-time buyers as they don’t have to put in any monthly commitment.

Subscriptions

Subscriptions are another common revenue strategy adopted by most course creators. As opposed to pay-per-courses, here you can sell your online courses as a bundle for subscription fees and various other benefits or perks. For example, a subscription package can include 2 or 4 online courses, 4 direct live sessions, 1 webinar, etc., for a subscription fee.

Corporate package

This is another subscription-based revenue model that offers special services to corporates. Just like Udemy business where Udemy provides online courses as a whole package to corporates to train their employees or for other purposes. Course creators who offer this service provide batch discounts and perks for a group of users.

Selling additional learning products

If you are brainstorming about how to make money selling courses online, selling extras or eLearning products is a great way to extend your revenue. Selling extras can be offering PDFs, infographics, eBooks, printable revision lessons, or any learning resource that your learners would benefit from and would be willing to pay extra.

Affiliate marketing

If you are looking for an excellent way for passive income, try implementing affiliate marketing. Join affiliate marketing networks to create links that can bring your course buyers to a partner website, and if the buyer purchases any product, you receive a specific commission.

Run advertisements

Running ads is another great way to make money selling courses, and moreover, it is easier to implement ads on your own course-selling website. Ads are intrusive in nature, but they can help you make a good income if you partner with brands that match with what you sell.

Conclusion

Selling an online course is simple (thinks everyone) only if you get your basics right. Once accomplished, it can be a rewarding experience that brings you great profit. Online courses bring in recurring revenue with less effort, meaning you create a course once and keep earning money from it by selling it repeatedly.

Running online courses on your own website under your brand is the best way if you want to maximize the revenue you make. Now that you know the proven techniques to make money selling courses, adopt the techniques that align with your business goals.