Top 6 Hotjar Alternatives in 2022

Hotjar may be the most popular heat mapping tool in the market, but it is definitely not perfect.

Users complain about a range of issues like:

• It’s lack of seamless compatibility with mobile apps
• It’s escalating pricing as your number of website visitors grow
• The lack of custom reports
• The limitations of its survey tools
• It’s inability to fully measure all your website traffic

Now whatever your reasons may be for leaving Hotjar…

There are plenty of other excellent free Hotjar alternative heat mapping tools in the market for you to choose from!

But before you give you the entire list of Hotjar competitors, here’s something you should probably know first.

How To Ensure The Hotjar Alternative Heatmap Tool Is A Good Fit For Your Business?

Ask yourself these questions:

• Does it fit in your workflow?
• Does it sync in with the rest of your tech stack?
• Does its price fit within your budget?
• Does its list of features give you all the data you need to meet your goals?

It’s easy to get carried away with an impressive list of heatmap features.

Instead choose to focus on the data and insights that each of these features gives you, and how those insights will help you improve your marketing efforts.

When you look at Hotjar alternatives with this laser-focused mindset, you’ll be able to instantly pick out the ones that are perfect for your business goals.

So now that you’re in the right headspace, we’ve got below the top 6 best Hotjar alternatives for 2022.

Best Hotjar alternatives in 2022

Webmaxy

Pricing: $0 / month for up to 50 session recordings

Unique features: Live sessions, heatmaps for mobile apps

A growing Hotjar competitor, Webmaxy gives you everything that Hotjar does and then some more.

Everything from the Hotjar conversion funnel insights to basic surveys, Webmaxy is the whole package.

With Webmaxy you get:

Session Recordings

Live sessions

Heat Maps

Funnel analytics

Forms and analytics

Surveys and on-page polls

Advance Integration options

Live site feedback

Push Notification

Event analytics

Dev Tool

Block IP feature

Advanced user insights

Tracking for multiple websites

Access to multiple team members

But the real clincher here is that you also get to analyse user interaction on mobile applications too!

It also easily integrates with dozens of other tools, to ensure you have seamless information flow across your tech stack.

Mixpanel

Pricing: $0 up to 100,000 monthly tracked users

Unique features: Ability to segregate visitors into cohorts, visitor flow reports, and group analytics.

In case you aren’t aware yet, the Mixpanel vs Hotjar debate is real!

If you want to simplify your understanding of the difference between both these tools, then this might help.

Mixpanel is more of an advanced analytics service that helps you improve your website by tracking users across the funnel.

While Hotjar focuses more on webpage heatmap analytics, Mixpanel is designed for larger funnel analytics.

Mixpanel features include:

Visitor monitoring and alerts

Core user reports

Advanced user reports

Query-time data modelling

Data collection, tracking

Data imports

Data exports

Integrations

Data pipelines

Cohort creation

Group analytics

So in the fight between Mixpanel vs Hotjar, who wins?

It really depends on your goals.

Crazy Egg

Pricing: Starts at $29/mo, for 30,000 tracked page views, 25 snapshots, and 100 page recordings

Unique features: Segmentation, error tracking, and A/B testing

Simply put, Crazy Egg is the king of in-depth segmentation and offers you a greater level of flexibility with how data is captured and organised.

It comes with features like:

Snapshots: Heat maps, Scroll maps, Confetti report, Overlay report, List report

Session recordings

A/B testing

Traffic analysis

Error tracking

Surveys

Essentially, Crazy Egg gives you all the data you need to optimize your website performance.

Perhaps the only drawback is that they don’t offer a free plan. But they do offer a 30-day free trial of all their plans, so you can get an idea of the Crazy egg experience.

Lucky Orange

Pricing: $0/month for up to 500 monthly page views

Unique features: Live chat with website visitors

Another free hotjar alternative is the popular Lucky Organe tool.

Lucky Orange calls itself “The Original All-in-One Conversion Optimization Suite”. And in many ways, they really do live up to that name.

Some features that come with the Lucky Orange tool are:

Dynamic heatmaps

Session recordings

Surveys

Live chat

Dashboard insights

Conversion funnels

Form analytics

Visitor profiles

Announcements

Now while Lucky Orange has many of the regular heatmap features like the Hotjar conversion funnel feature and session recordings… What sets Lucky Orange apart from the rest is its unique live chat feature.

This lets you provide real-time support for inbound queries. It also lets you ask visitors to chat based on their page behaviour or traffic segment.

So if improving user interaction is on top of your quarterly goals, then Lucky Orange might be your best choice.

User Testing

Pricing: Starting at $49/per participant

Unique features: Video responses from website visitors

User testing is slightly different from all the other tools on this list.

It is a ‘video-first platform’. that lets you directly see and hear the experiences of real people as they engage with your website or apps.

It even lets you connect with your own customers to get their insights about your website, design, etc.

It goes to the extent of allowing you to:

Optimise website conversions

Test ads

Understand the customer journey across channels

Compare user’s responses across multiple websites or apps

User Testing comes with unique features like:

Test builder and template gallery

Demographic filters and screener questions

Dashboard and metrics

Transcripts

Integrations with Slack, Jira, and Trello

Test plan and audience management

Live Conversation

Interactive path flows and click maps

Sentiment analysis

Test plan and audience management

Live Conversation

Interactive path flows and click maps

Sentiment analysis

Content Square (a.k.a Clicktale)

Pricing: Request a quote

Unique features: Experience centre

Content Square’s biggest strength is perhaps its web analytics.

It comes equipped with features like:

Session Replay

Customer Journey Analysis

Zone-based Heatmaps

Merchandising Analysis

Mobile App Analysis

Impact Quantification

AI Insights

Struggle and Error Analysis

Web Performance Monitoring, and more.

But what sets Content Square apart from the rest is its Experience Centre.

This feature lets you get a direct overview of the entire customer experience.

These insights help you understand how and why certain parts of the customer experience affect your business.

Content Square also lets you filter session replays based on user demographics, mouse movements, in-page behaviour, traffic sources, and more. So your journey analysis can get even more nuanced and segmented.

Alright then, that’s a wrap on our list of all Hotjar alternatives in the market for you.

Now get in there, and pick the one that best fits your needs and goals.