Top 10 Most Popular International Beauty & Personal Care Brands in Saudi

Beauty and personal care are more than just routines in Saudi Arabia; they are a way of life. With a vibrant beauty culture, Saudi people are passionate about skincare and makeup. This has paved the way for numerous international beauty brands to make their mark in this Middle Eastern market. Here’s a deep dive into Saudi Arabia’s top 10 most popular international beauty and personal care brands.

Top 10 International Beauty & Personal Care Brands

Estée Lauder

Estée Lauder has a long-standing reputation in the beauty industry, known for its luxurious products and innovative formulas. Founded in 1946, the brand offers a range of skincare, makeup, and fragrance products for a diverse clientele.

Popular Products in Saudi:

Advanced Night Repair serum

Double Wear foundation

People in Saudi favour Estée Lauder for its high-quality and effective products that deliver visible results. The brand's commitment to continuous innovation and luxury makes it a top choice among consumers.

Chanel

Chanel is an icon in the beauty and fashion brand. Known for its timeless elegance, Chanel offers a range of premium beauty products that are highly coveted in Saudi.

Bestsellers in Saudi:

Chanel No. 5 perfume

Les Beiges Healthy Glow foundation

Chanel's impact on local beauty standards is profound. Its products are often seen as symbols of sophistication and style.

L'Oréal Paris

L'Oréal Paris is a household name globally and enjoys immense popularity in Saudi Arabia. The brand is celebrated for its wide array of products, which cater to all beauty needs, from skincare to makeup.

Affordability and Accessibility: L'Oréal Paris is known for its affordable prices without compromising quality, making it accessible to a broad audience in Saudi.

Market Presence: L'Oréal Paris has cemented its place in the Saudi beauty market with extensive availability in supermarkets, pharmacies, and online stores.

Clinique

Clinique is renowned for its dermatologist-developed skincare and makeup products. Established in 1968, the brand creates allergy-tested, fragrance-free products for all skin types.

Popular Products in Saudi:

Moisture Surge 72-Hour Hydrator

Even Better Clinical Dark Spot Corrector

Clinique's appeal lies in its commitment to healthy skin. It offers products that address specific skin concerns common among Saudi consumers.

MAC Cosmetics

MAC Cosmetics is a professional makeup brand loved by makeup artists and enthusiasts. Its bold colours and high-performance formulas have made it a staple in the beauty scene in Saudi.

Best-Loved Products in Saudi:

Studio Fix Fluid foundation

Ruby Woo lipstick

MAC’s influence on local makeup trends is significant. Its products often set the stage for new beauty looks.

Dior

Dior is synonymous with luxury and elegance. The brand’s beauty line includes everything from high-end skincare to makeup and fragrances, each product reflecting Dior’s commitment to quality and style.

Top Products in Saudi:

Dior Addict Lip Glow

Capture Totale Super Potent Serum

Dior caters to local tastes with its sophisticated offerings, making it a favourite among those who seek premium beauty products.

Lancôme

Lancôme, a brand with a rich heritage dating back to 1935, offers luxurious skincare, makeup, and fragrances. With its French elegance, Lancôme products are highly popular in Saudi.

Key Products:

La Vie Est Belle fragrance

Teint Idole Ultra Wear foundation

Lancôme’s connection with local women is strengthened by its consistent delivery of high-quality products that enhance natural beauty.

Huda Beauty

Huda Beauty, founded by American entrepreneur Huda Kattan, has a special place in the hearts of people. Known for its trend-setting makeup products, Huda Beauty has quickly risen to fame.

Signature Products:

Faux Filter Foundation

Rose Gold Remastered Eyeshadow Palette

The brand’s cultural resonance and innovative products make it a beloved choice among consumers who appreciate quality and trendiness.

The Body Shop

The Body Shop is known for its ethical stance and natural products. The brand’s commitment to cruelty-free and sustainable practices has garnered a loyal following in Saudi.

Bestsellers in Saudi:

Tea Tree Oil

Shea Body Butter

The Body Shop’s unique appeal lies in its combination of effective, nature-inspired products and a strong ethical stance, making it a favourite among conscious consumers.

Shiseido

Shiseido, a pioneer in Japanese beauty, combines innovation and tradition in its products. With over a century of experience, Shiseido offers a range of highly effective and luxurious skincare and makeup.

Popular Products in Saudi:

Ultimune Power Infusing Concentrate

Synchro Skin Self-Refreshing Foundation

Shiseido’s role in local beauty routines is significant. It offers advanced products for the needs of discerning consumers.

Where To Shop International Beauty Brands?

Saudi consumers seeking international beauty brands and products can conveniently explore a diverse selection of global shopping apps like Ubuy. Ubuy provides a seamless online shopping experience, offering a wide range of beauty and personal care items. With secure payment options and efficient delivery services, Ubuy ensures that customers in Saudi Arabia can easily access renowned global brands and confidently purchase their favourite beauty essentials. So why wait to Explore the Ubuy international premium beauty brands shopping app for a hassle-free shopping experience?

Conclusion

The popularity of these international beauty and personal care brands in Saudi highlights the country's sophisticated taste and appreciation for quality. From luxury skincare to trendy makeup, these brands meet the diverse needs of Saudi consumers, ensuring everyone finds something to love. As the beauty industry continues to evolve, the enthusiasm for the best in beauty shows no signs of slowing down.

Frequent Asked Questions

Why are international beauty brands popular in Saudi Arabia?

International beauty brands are popular in Saudi due to their high quality, effectiveness, and the prestige associated with using renowned global names.

Which brand is the most popular in Saudi?

While it varies among individuals, Estée Lauder, Huda Beauty, and Chanel are among the top favourites in Saudi.

Are these brands available online in Saudi?

Yes, all these brands are available online through various retailers like Ubuy, Amazon, Walmart and the brands' official websites, making it convenient for consumers to shop.

What makes Huda Beauty special in Saudi?

Huda Beauty is special in Saudi due to its founder's Saudi roots, innovative products, and trend-setting makeup collections that resonate well with local beauty enthusiasts.

How do these brands cater to the specific beauty needs of Saudi consumers?

These brands offer a wide range of products that address common beauty concerns in Saudi, such as skin care for hot climates, long-lasting makeup, and products that enhance natural beauty.