The success of addition and subtraction

In the process of doing business, businessmen cannot avoid making mistakes and failing. Bill Gates said: "A person who is good at avoiding detours is always a wise person who controls every step of his life with his mind." In real life, some people face mistakes, setbacks and failures, and they hesitate to linger. Some people even sighed and retreated; others were pessimistic and disappointed and gave up on themselves. But the fact is just the opposite. Fear of making mistakes and failures often leads to bigger mistakes and more failures. Therefore, you should have a positive attitude towards mistakes and failures, and have the belief that you will never give up until you succeed.

In 1998, the world's major news media broadcasted a news at almost the same time, that is, the euro, the unified currency of European countries, will be officially launched in European countries from January 1, 1999. After the news was broadcast, it attracted a lot of attention from a company whose R&D personnel took a closer look at the upcoming euro, and found that the euro was designed to be smaller than all European countries’ original currencies. The original currency size should be larger. As a company that produces leather goods, they know that in this way, the currency clips used by residents of euro area countries will not be able to be used, and a larger size can be used to hold euros. , the market is very broad. The company acted immediately and designed more than 40 euro-specific ticket holders according to the specifications of the euro. After they were produced, they were put into the European market. Just as the euro was launched, it was found that the larger size of the euro could not be put into the original ticket. In the folder, I was worried that there is no one suitable for holding euros, so the company's special euro ticket folder came in handy. In this way, a small ticket folder has made this company a profit of several million yuan easily. This company is China Zhejiang Changhong Leather Goods Company.

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Jack is a market researcher for an advertising company in the United States. Because of his work, he deals with clients almost every day. One day, he went to visit a client as usual, just in time for the client to eat a hamburger, and the client stopped eating after only one third of it. Out of professional habit, he asked the client why he didn't eat it, and the client told him: "People of our age have different appetites than teenagers, and now the burgers are made according to the appetite of teenagers. We can't actually eat it when we buy it back, we can only eat two-thirds, and the remaining one-third has to wait for the next meal." "Will the next meal not be fresh?" he asked casually. The customer spread his hands and said, "There's no way, it's all this big!" The speaker was unintentional, but the listener was intentional. Jack was keenly aware that this was likely to be a business opportunity, so he did some market research on this issue. The result of the survey is that many hamburger restaurants, including famous ones such as KFC and McDonald's, are scrambling to sell large hamburgers to attract customers with large quantities, but they ignore a problem, that is, middle-aged and elderly customers have small appetites and can't finish it all. A big hamburger, so you can only eat two-thirds of it when you buy it, and many people simply don't buy it at all. Jack decided that this was an opportunity, so he found his colleague Kaili and told him his investigation results and plans. When Kaili heard it, he immediately agreed, and the two tried every means to raise funds to open a burger shop. The characteristic is that the burgers produced are one yard smaller than others, and the price is of course a fraction lower than others. After the product was launched, it was immediately welcomed by middle-aged and elderly people, and soon reached a state of insufficiency. The two immediately established a chain burger restaurant company, which expanded rapidly with Los Angeles as the center, and it didn’t take long to develop 10 chain stores. Later, their burger joints expanded to all regions of the country, and the two of them became the richest.

What the above two companies did is actually very simple, one increased the size of the original ticket holder; the other reduced the hamburger by a yard. Business opportunities are everywhere, and people with a heart can also find business opportunities in simple arithmetic rules. The wisdom of adding one plus minus one minus one can also create the brilliance of the business world.

To be successful, you must have a sun that never sets in your heart! For businessmen, when we give up complaining and cowardice, we are not far from success. On the way forward, resolutely choosing to move forward when there is no direction is an essential quality for successful people! Successful businessmen are also afraid, but they did not choose to give up in the end. They are full of self-confidence and confidence in the face of setbacks. Although they are not sure of winning, they insist on moving forward and never give up. They do not even allow others to say discouragement. , showing negative emotions.

(1) Only do what should be done

In real life, some businessmen do things that cross the line in order to earn more money. As a result, I encountered some unnecessary troubles, and finally ended up with no money and manpower.

(2) Don't do business that you can't afford to lose

For businessmen, facing the temptation of immediate interests, if they want to destroy their integrity to get it, it is better not to. Reputation is the foundation of a person's standing, and I am afraid that no one can afford to lose.

(3) Keep the bottom line of doing business. Doing business is like gambling. You should keep a hole card for yourself, and don't show all the cards in your hand. Only by holding the reputation firmly in your hand can you have the last laugh and be the final winner. Businessmen seek profit, of course. But from another point of view, "profit" cannot be everything for a businessman, not to mention that the business cannot last for a long time.

(4) Do something or not

There is a saying in "Cai Gen Tan", "Don't do good for small things, and don't do evil things for small things." Li Ka-shing believes that don't do it because the profit is small, and don't do it because the risk is small, let alone make money while damaging the reputation. A businessman should keep in mind: things that violate morality must not be done.