The Significance Of Share-Of-Voice On Your Instagram Page

Gaining a voice on platforms like Instagram is not really all about how many monthly Instagram likes you may have, or how many times you post. It is about how your audience talks about your brand, how your product or your service is perceived.

If we look at the bigger picture, it does not matter how much you post, if the audience does not talk about your brand then it will never be seen by them.

In this post, we are going to talk about brand visibility, and how it should be worked on through your social media strategies.

Brand visibility is a measure of how often a brand or product appears in the media or in other advertising materials. The more visible a company's brand, the more likely they are to attract new customers and keep existing ones.

Brand visibility can be determined by calculating the number of times a brand is mentioned in the media. One way to calculate this number is by determining the amount of times a brand name appears in other Instagram users' search history, or how many times they re-share from you or recommend their own followers to use your brand’s product or service.

Traditional ways of calculating digital visibility of your brand is through search engines, news searches, and online articles. Another way to calculate this number is by determining how often brands associated with a certain industry appear in top-ranked web pages.

What is Social Share Of Voice

Since we are talking about Instagram specifically, it is imperative that we clarify what Social Share Of Voice or SOV is. Social share of voice is a measure of how often people talk about your brand on social media. It is calculated by dividing the total number of posts by the total number of followers.

The more people that talk about your brand on social media, the more likely it is to gain popularity and visibility. You basically combine your brand’s competitive analysis with your Instagram analytics. This in turn will lead to higher sales and profit margins.

Here are a few things to keep in mind to understand how share of voice works:

Share of voice (SOV) is a metric that measures the percentage of total engagement on an Instagram account for that time period.

SOV is calculated by taking the number of tweets, dividing it by the number of followers, and multiplying it by 100%.

The higher your share-of-voice (SOV), the more influential you are as a content creator, or a business on Instagram

How To Increase Share-Of-Voice on Instagram

We all know how to follow a few rules from the book – The first thing to do is to create shareable content. The content should be relevant and interesting for the target audience. The second thing is to run social ads. You should use paid media in a smart way by targeting the right people. with the right message. The third step is to set up a blog/website/social media accounts. You should have stories and tips for your audience to be able to reach you if they need help with anything related to your business.

Quick steps to give you a gist of how this can be planned out:

Step 1: Create shareable content. Set up social media accounts. You may already have an Instagram account, link it with other platforms.

Step 2: Run social ads-You should use paid media in a smart way by targeting the right people. with the right message.

Step 3: Share your content-Engage with people to share your content on their social networks and in their feeds.

The Importance Of Tracking Share-Of-Voice

Social media platforms such as Instagram, is a great way to measure the success of a campaign. It can also help agencies determine what type of content resonates with their audience.

Share-of-voice is a measurement of the share of voice that a brand has on Instagram and other social media platforms.

Share-of-voice is important because it can provide insights into how well a brand is doing and what it needs to do to improve. Tracking it can be helpful for strategic planning, budgeting, and monitoring social media campaigns. It also helps with studying the effectiveness of your social media campaign, competitors, customer engagement and customer insight.

A business’s social budget should include tracking the share of voice on their brand's social media channels, so that they can keep re-shaping, fine tuning existing strategies and implement up-to-date, more functional marketing strategies.

The number of social shares on social media is an accurate indicator of how much people are talking about a brand or product. It’s not just about bragging rights - social share of voice can be used to make decisions on where to allocate your budget and which marketing channels are most effective.