Surprising Facts About Blogging You Shouldn’t Ignore

Fact #1 - Only 2% bloggers make more than $150K per year

On the face of it, the first three statistics in this article are not encouraging.

They suggest that you have only a one in 5 chance of making a living from your blog.

But skim down to the last of these facts about blogging. The one that says that more than 66% of bloggers have not updated their blog in the last year.

That statistic should fill you with hope!

Why?

Because it means that the 81% of bloggers who never make $100 from blogging includes the 2/3rds of bloggers who haven’t written a new blog post in the last 12 months.

And I’m assuming that doesn’t include you. After all, if you’ve taken the trouble to read this article, then it’s safe to assume that you’re looking for ways to improve your blog and that you are regularly writing new blog posts.

Now, I’m not a mathematician, but if we exclude the 2/3rds of bloggers who haven’t updated their blog within the last year, then the percentage who never make $100 from blogging would decrease dramatically while the percentage who make a living from blogging would increase dramatically.

Fact #2 - Only 17% are able to sustain their lifestyle or support their family with their blogs

This is one of the grimmest facts about blogging, but see my comments about Fact #1.

Fact #3 - A whopping 81% of bloggers never make $100 from blogging

This statistic is misleading because you have to factor in that a large percentage of bloggers do it as a hobby and never intend to make money from their blogging. Also, see my comment in relation to Fact #1.

Fact #4 - Businesses that blog 20 times or more per month get 5x more traffic than those who blog 4 times or less per month

No surprises here.

Its well known that one of the keys to building a loyal reader and customer base is frequency, and consistency, of blog posting.

Some people put more emphasis on the consistency rather than frequency. Readers don’t mind whether its 2 posts a week or 5 posts a week, but they like a predictable patttern.

Of course, from a purely SEO point of view, a business that blogs 20 times per month is going to have a lot more pages in the search results than a business that blogs 10 times a month.

Fact #5 - The #1 position on Google search results gets 33% of all search traffic

This is one the facts about blogging that most bloggers will have seen before. If you target long tail keywords there’s no reason why you can’t reach the #1 position in the search results for your chosen keyword.

Here’s a tip to help you climb up the search results.

One of the factors that the Google algorithm measures is amount of time a visitor spends on your web page. The more time a person spends on your page, the more likely it is that your web page answered your visitor’s search query.

And because Google is constantly trying to improve the match between what people search for and what they find, Google is going to move your page higher.

Let’s say you’re in position #7 on the first page of results but visitors spend fractionally more time on your page than they do on the page that ranks #6. Google is going to move you up to position #6.

Now, a very effective way to get people to spend more time on your page is to embed a YouTube video on your page.

Just do a search on YouTube using the same keyword that you are targeting in your web page. Get the embed code for the video and place it ‘above the fold’ on your web page.

For some great tips on how frequently you should publish new blog posts, read Mark Schaefer's What is the ideal blogging frequency for your business?

Fact #6 - If a blog post is more than 1,w500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes

This is no surprise either.

Kissmetrics reports that the average length of content in the top 10 results of search queries is over 2000 words. Google clearly favours long form content.

But now we know why. The Google algorithm measures social signals such as number of shares, tweets, and likes. If people are giving more social shares to long form content, it will naturally rank better on Google than blog posts of 500 words.