Marketing strategy 4

chatbot on your website this will be to make your client feel more helped into finding the product they are looking for and thus more likely to make a purchase. each time they visit your website.

you should implement chat bots not just on your website you should also implement forms of chat bot on another platform where your client is located.

and this two will have to be lightly different the one that will be outside of your website which will be the one on another platform will have to be highly personalized for the client.

by getting information on what they are willing to purchase as your product speak about the product to them in a way that will influence them personally in the beneficial way

and when talking about a specific keyword about the product or service to the client you should be sure that when they will decide to go on your website the only page that they will land on is the page that contain all of the detail that made them want to click on the website link in the first place. this convinced them into buying.

you should make sure that the client that is send to your website is only looking for product that are on the website. this mean that when the client is on your website the product that there are looking should be on the website the reason for this will be for the chatbot ability to convince the client into buying the product.

the reason is that the chatbot should have all the answer that the client might have as a potential customer. and the question that the client should have will only be about the product or service that you offer so if the product or service that you offer is not what the client is looking for then the chatbot will not be able to answer all of the question that the client will have. which might make the client live the group. without buying anything

so, before sending a client to the website you should make sure that the product that they are willing to buy is not the website.

Home Page (help someone find what they’re looking for)

Pricing Page (convert high intent traffic)

Product Page (the opportunity to further educate a prospect about your product)

Knowledge Centre (support for your current customers)

in order to personalize the client relation, you must make sure that you are including details such as the client, geolocation, past purchase, details on them from other channels, amounts of purchase done, customer satisfaction

experimentation:

constantly track the customer for thing like preference shift. using all of the data gathered on them to be able to send them emails based on what thier new interest is to ensure that each email you send them is always as bespoke linked to what they are interested meaning that the email will always be personalized for the client

⦁ interactive emails

⦁ Accelerated Mobile Page emails

A/B testing:

send two different emails as a test to see which one perform more than the other to see what are the content that work best for email marketing and using them ensure that your testing groups are large enough that your results will be statistically significant.

create Facebook group to grow a loyal fan based where you will collect personalized content about each client and link it to the product or service that you offer this will make those loyal fan more likely to buy what you sell. do this by constantly asking questions about thier interest. make sure that the only people that are in the group are those interested in your product or service.

on another social media which is Instagram market your product or service their as well but you will have to do this in the same personalized way by placing quizzes on Instagram stories where you directly engage with the person you are trying to target and thus help you better understand your audience.

the most strategic way to market on social media is by comment replies, direct messages, or reposting their content. You’ll also want a dedicated resource for social listening and monitoring, as well as escalating comments/posts internally as needed and leading external responses. this means that for example you will have to collect details about the user's interest privately through comment, likes and share etc. and using those collected data about their privet interest you make a broad public awareness like and advert on the social media targeted at them.