Keys to SEO positioning in 2025: trends and strategies

SEO trends and strategies for 2025 are, of course, influenced by Google's algorithm updates in 2024. However, user experience, content quality, and domain authority remain key .

Based on this, there are some strategies and trends that are important to know in order to conquer the top spots in this search engine. Keep reading!

Latest SEO trends

SEO trends for 2025 point in several directions:

Artificial Intelligence and SEO

Google has begun using Artificial Intelligence and machine learning to provide more personalized, accurate and relevant results for users.

In this sense, Google Search Generative Experience (SGE) is the new bet of the technological giant to identify search intent with greater precision. All this based on AI that is capable of analyzing the user's search history, specifying their interests, and even recognizing their location and their most frequently consulted pages to place them in the first places.

That is to say, in 2024 AI will determine the way Google presents information to its users and will undoubtedly modify the way SEO strategies are traditionally defined.

On the other hand, the use of AI is becoming more and more common in SEO services. Tools with Artificial Intelligence greatly facilitate tasks such as keyword research, the creation of quality content and the analysis of large volumes of performance data.

Voice Search and SEO

Voice searches are becoming mre frequent and numerous , many people prefer to use assistants such as Siri, Alexa or Google Assistant, since they only need to press a button to dictate their search terms; rather than typing letter by letter in the search bar. It is much faster, more convenient and easier.

Therefore, voice searches represent an excellent opportunity for positioning in search engines.

In 2024, brands must adapt their websites and content to this trend. How can they do it? Using natural and simple language when creating your content is the best way to do it. In addition, you can use long-tail keywords and provide precise and useful answers to queries.

Effective SEO Strategies

Some of the SEO strategies that you must implement are the following:

Mobile optimization and loading speed

As we mentioned at the beginning, the user experience on the website continues to play an important role when it comes to positioning and gaining visibility on Google in 2024.

In this sense, it is important to continue optimizing the site taking into account Google's Core Web Vitals metrics that measure the quality of the user experience on the web , especially mobile optimization and loading speed.

On the one hand, a website that responds quickly to the needs of its users is essential to stay at the top of the search engine rankings. On the other hand, it is also important to have a responsive design that adapts to mobile devices, which is also called mobile-first indexing.

Changes in the algorithm and content strategy

Some of the most important changes in Google's algorithm specifically determine how the content strategy should be designed in 2024. There are several aspects to which we must pay special attention:

Useful content for your target audience

You can take into account the principles of the EEA when writing content : experience, knowledge in the area, authority and trust. This will undoubtedly make it useful, original and transparent in the eyes of Google and your audience.

The September 2023 Helpful Content Update improved the content-based ranker, giving special weight to experience when ranking at the top. There is even talk that first-person narrated content will perform better.

To increase your chances of ranking, it is also advisable to use authoritative sources in the area, including success stories, reviews or testimonials. In addition, the Google review system has also been updated and is especially relevant when it comes to ranking, so if your customers rate your products and services highly, you will surely be in the top positions.

AI-generated content

As for the use of AI-generated content in SEO services, some possibilities are opening up, since as of the September 2023 update, in Google’s guide to useful content, the words “written by people” were replaced by “useful content created for people in search results.”.

That is to say, it is possible that AI-generated content will be well regarded in the eyes of Google , as long as it is useful and provides value to users. Although it is clear that in this aspect it is worth continuing to investigate.

Adapted to the search intent of users

The objective of our content strategy should always be to effectively reach our users, so it is logical that each piece of content we create responds to their search intention and their needs.

In addition, you cannot miss out on the opportunities that local search results offer to position yourself.

Conclusion: Preparing for the future of SEO

The algorithm continues to change constantly, and for 2025 Google has already announced new important updates, which force SEO consultants to modify their strategies to position their brands and gain visibility in the main search engine worldwide.

How to prepare for these changes? The first thing you should do is an SEO audit that will allow you to know the status of your business website in relation to the latest Google updates. From there, you can start designing your strategy.