Internal Champion Development in Dynamics 365 Projects

Rolling out a new business system like Microsoft Dynamics 365 can bring about a huge transformation across departments. It streamlines operations, automates processes, and provides deep insights into business performance. But technology alone doesn't guarantee success. Behind every smooth Dynamics 365 implementation, there's often a hidden factor that plays a critical role the internal champion.

So, what is an internal champion, and why does their development matter so much in Dynamics 365 projects? Let’s dive in.

Who Is an Internal Champion?

An internal champion is someone inside your organization who believes in the project, understands its goals, and advocates for its success. They are not just cheerleaders they are informed, engaged, and trusted individuals who bridge the gap between the technical team and the people who use the system daily.

In the context of a Dynamics 365 implementation, an internal champion can be someone from finance, operations, sales, or even customer service, depending on where the system is being deployed. What makes them stand out is their ability to influence others and their willingness to take ownership of the system's adoption.

Why Internal Champions Matter

When implementing a system as comprehensive as Dynamics 365, resistance to change is almost inevitable. Teams are often overwhelmed by new interfaces, uncertain processes, or fear of losing control. This is where an internal champion makes all the difference.

They help by:

Translating technical language into everyday business terms

Addressing concerns from their peers based on real experiences

Encouraging others to see the long-term benefits of the system

Providing direct feedback from users to the implementation team

Their involvement keeps the project grounded in reality. They understand the practical needs of their department and help tailor the system to meet them.

Building Internal Champions During a Dynamics 365 Implementation

You don’t need to wait for someone to volunteer. Champion development can be an intentional part of your project strategy. Here’s how to do it effectively:

1. Identify Early Adopters

Look for team members who are naturally curious about technology or often take the lead during internal changes. These individuals are typically open to new ideas and willing to learn. Their attitude can positively influence others.

2. Involve Them from the Start

Bring your champions into the project early. Let them participate in workshops, requirement-gathering sessions, and early testing phases. This gives them a clear understanding of how Dynamics 365 is being implemented and why certain choices are made.

3. Provide Proper Training

Equip your champions with deeper training than the average user. This includes not just how to use the system, but how to troubleshoot basic issues, communicate change effectively, and offer support to their teams.

4. Empower Them with Responsibility

Give champions real ownership. Let them lead demo sessions, gather feedback, and work closely with the implementation partner. When people are trusted with responsibility, they are more likely to commit to the success of the project.

5. Recognize Their Efforts

Internal champions often put in extra effort during a Dynamics 365 implementation. Recognize their work publicly. Whether it’s a small thank-you in a team meeting or formal recognition in a company-wide email, appreciation builds momentum.

Long-Term Benefits of Champion Development

Once the system is live, the work of an internal champion is far from over. These individuals often become long-term ambassadors of the solution. They help onboard new employees, suggest future improvements, and keep the organization engaged with updates and new features.

In many cases, they evolve into super users or key stakeholders in future technology projects.

Conclusion

Implementing Microsoft Dynamics 365 is not just about installing software. It’s about aligning people, processes, and technology in a way that drives long-term success. While external consultants bring valuable expertise, your internal champions bring something even more critical trust, insight, and influence from within.

If you're planning a Dynamics 365 implementation or already in the middle of one, don’t underestimate the power of internal champions. Their development is one of the smartest investments you can make for lasting adoption and measurable business impact.