Influencer Marketing Canada - Most Popular Social Media Networks in 2023

Are you a brand looking to expand your reach in Canada? Influencer marketing is a powerful tool that can help you connect with your target audience and boost your sales. But with so many social media networks to choose from, it can be hard to know where to focus your efforts.

In this blog post, we'll take a look at Canada's most popular social media networks in 2023, and explore how you can use influencer marketing to make the most of each platform. We'll give you the inside scoop on the best practices and trends for influencer marketing in Canada today!

Why Social Media Becomes King of Advertising in Canada through Influencer Marketing?

Social media has become the "king" of advertising in Canada through influencer marketing in Canada because it allows businesses to reach a large and engaged audience in a targeted and cost-effective way. Social media in Canada involves partnering with popular social media users, known as influencers, who have a large following in a specific niche or industry. These influencers can promote a business's products or services to their followers, who are likely to be interested in the product or service due to the influencer's credibility and relevance to the target audience.

What Is The Current Trend In Influencer Marketing?

Some current trends in influencer marketing in Canada include:

Micro-influencers

These are individuals with smaller followings (typically under 100,000) who have a high level of engagement with their followers. Brands are increasingly turning to micro-influencers because they are seen as more authentic and less expensive than larger influencers.

Influencer partnerships

Rather than simply paying influencers to post about a product, more brands are entering into partnerships with influencers where they work together on content creation and campaigns.

Authenticity and transparency

As consumers become more savvy and sceptical of influencer marketing, brands are placing a greater emphasis on authenticity and transparency. This means that influencers are increasingly required to disclose sponsored content and be honest about their relationship with brands.

Influencer-generated content (IGC)

Brands are increasingly leveraging user-generated content (UGC) as a way to create authentic, relatable content. Influencer-generated content is a subset of UGC that is created by an influencer and is useful for both the brands and the influencers.

More niche influencers: With the rise of micro-influencers, the market is becoming more and more niche. This trend allows for targeting specific audiences and demographics with more precision.

Which Platform Is Regarded As The “Most Popular” For Influencer Marketing?

The most popular platform for social media in Canada is currently Instagram, without a doubt!

Instagram has a large user base and a high level of engagement, making it a prime platform for influencer marketing. The visual nature of the platform also allows influencers to create and share visually appealing content, which is particularly important for certain industries such as fashion, beauty and travel.

Additionally, Instagram's algorithm makes it easier for brands to find and work with influencers, and for influencers to grow their followings. Other platforms like TikTok, YouTube and Twitter are also used for influencer marketing but Instagram is considered to be the most popular and widely used platform for this purpose.

Who Is The Biggest Social Media Influencer In Canada?

The biggest influencers in Canada is a matter of debate! Social media in Canada has a diverse landscape with many different influencers across various platforms and niches. Some of the biggest influencers in Canada include:

Lilly Singh (IISuperwomanII) on YouTube and Instagram.

Casey Neistat, a filmmaker and YouTuber with over 10 million subscribers.

Evan Fong, also known as VanossGaming, a Canadian YouTuber and Twitch streamer with over 25 million subscribers on YouTube.

Ryan Higa, a YouTuber and comedian with over 35 million subscribers.

Zoella, a British-Canadian YouTuber, blogger and author with over 11 million subscribers on YouTube.

Note - It is worth noting that these numbers can fluctuate, and new influencers are emerging all the time, so the ranking of the biggest influencers in Canada may change over time. It is important to consider an influencer's niche and audience when determining their popularity, as the top influencer in a specific industry or niche may not necessarily have the most followers.

How Do Brands Pay Influencers?

Brands typically pay influencers in one of the following ways:

Sponsored Posts

This includes paying influencers to create and share content that promotes their products or services. This can include written posts, videos, photos, and live streams. The influencer will usually include a specific call to action, such as asking their followers to visit the brand's website or use a specific promo code. All this is done with the help of an Influencer agency Canada.

Affiliate Marketing

Brands will give influencers a unique link or promo code to share with their followers. When someone clicks on the link or uses the code, the influencer earns a commission on any sales made through that link or code.

Brand Ambassadorships

Brands will enter into a long-term partnership with an influencer, where the influencer acts as an official representative of the brand. The influencer will be expected to create content that promotes the brand and may also be involved in other activities such as attending events or working on product development.

Product Placement

Brands will provide an influencer with products to use and feature in their content. This is similar to sponsored posts but the influencer is not paid for the post but for the product they receive.

Paid Collaborations

A brand and an influencer will work together to create a specific campaign or project, such as a YouTube series or Instagram challenge. Both parties will be paid for their participation in this form of influencer marketing in Canada.

Closing

By working closely with influencers and staying on top of the latest trends, you can create effective and engaging campaigns that will help you reach your business goals. And with this knowledge of the most popular social media networks, you will be in a better position to create an influencer marketing strategy that will be both effective and efficient. Tech2Globe can help your business if you’re struggling and looking to connect with a huge network of potential influencers in any corner of Canada.