Importance of product videos for marketing

By viewing product images or videos, online customers create an image in their thoughts and make a purchasing decision based on that. Initially, people are influenced by visuals.

In order to give customers the finest online buying experience, brands capture the product from every aspect to eliminate any doubt from the buyer's mind about whether to make the purchase or not. But in today's market, product images are insufficient. To help online buyers feel more confident in the product's appearance and quality before they make a purchase, many companies have started adding business videos to their eCommerce websites.

Why it's important to have a product video for marketing purposes

Customers can better understand the product by seeing a product video. This is a video marketing tactic that brands use to eliminate customers' doubts about the product.

Let's briefly discuss the advantages of product videos for marketing and how important they are to eCommerce.

1. Product videos turn potential clients into clients

92% of consumers say that visuals influence their purchasing decisions, and 64% of users are likely to make a purchase after watching a product explainer video, indicating the significance of product videos.

This is because of the realistic feel a product videos for marketing creates. It reduces the level of product confusion. Customers try to be on the other end and have the experience of physically inspecting the product. This raises customer satisfaction levels and raises the chance that a prospect will become a customer.

2. Product Videos Promote Trust

When making an online purchase, consumers are quite worried about the quality of the goods. They are unsure if the product will match up to their expectations.

Product videos for marketing remove their doubts and increase confidence in the quality of the product. Customers are thus more confident making purchases after watching the video.

Additionally, the brand's credibility is increased. People are aware that the business is trustworthy and honest. Sales increase as you win more of their trust

3. Google gives importance to videos

For most queries, Google tries to show videos. There are therefore very good chances that you will appear in Google's Video section if you have integrated a product explainer video from YouTube into your website and it has a suitable, SEO-friendly title, description, keyword, website link, etc. Video marketers saw a 41% increase in traffic from search results.

4. Product Videos Attract Customers

One of main advantages of product promo videos is that they increase user engagement . For clients, reading the complete product description and all the information might occasionally be a difficult task. It takes a lot of time and is challenging.

Product videos for marketing engage users more and deliver the same information in a clear, concise manner. Additionally, people are more likely to watch videos than they are to read photos or texts.

How to use product videos effectively

1. Explain the Need

Tell your buyers what advantages they will experience if they buy that product. A strong product video also makes the purchase process simple by outlining the advantages to the clients in addition to the characteristics.

2. Make the video simple

Avoid making the video longer than 4-5 minutes. The ideal length for a product video is one minute. And in that one minute, you ought to be able to make your point clearly.

Compared to a long video, a shorter one typically gets more engagement.

3. Add a video on the home page or landing page

According to the research, using a video on a home page can increase conversions by more than 20% and by 40% on landing pages.

This would be excellent if you intended to advertise a product, particularly recently launched products.

4. Post it to your social media profiles

Your social media followers may become interested in your product videos. For instance, if your company is launching a new product, spreading the word about it through a product explainer video can improve your brand recognition and product visibility.

To attract more potential clients, you can also build an advertisement strategy and provide it to your target market.

Conclusion

Your business may see a major growth as a result of adding videos to your eCommerce website. It will increase traffic, average site time, sales, and most importantly, it will help you gain the trust of your clients. A product videos for marketing is an effective technique to convince a potential customer to make a purchase. Although it would cost some money-in fact, more- it would provide beneficial results.

Doodle mango have a dedicated support team that is always available to help clients when they need any assistance from us in order to deliver the best and most effective post-sale support to our customers.