I am an AUTHOR – Is this the Next Big Fad?

Since the early boom of article writing, the online marketing industry has caught on to the idea that becoming “the expert in your field” is one of the easiest ways to increase your website’s visibility and build authority.

It’s a smart strategy in theory—publish great articles, promote your knowledge, and watch people flock to your site. The only problem? For every serious professional in a niche, there are a thousand others who are simply jumping on the bandwagon.

The Article Boom… and the Quality Bust

This article-writing phenomenon is hurting every industry. From bloggers to columnists to eBook writers, the digital content world is craving more great writers—people who can provide substance, not fluff. The internet marketing community in particular is feeling this pain every single day.

With the rise of SEO (search engine optimization), people worldwide are constantly searching, browsing, and reading anything they can find to promote their businesses online. But as the demand for content keeps rising, so does the supply of writers—and unfortunately, the quality of articles is decreasing at an alarming rate.

Everyone seems to be writing about the exact same thing.

To put it in perspective, my company receives an average of 10–20 article submissions per hour, but only about 1 in 100 actually gets published on our website. Those numbers are low for a reason.

It’s All About Substance—or Lack of It

Most of the articles we review are nothing more than babble. You can spot a low-quality piece almost immediately. It’s painfully obvious when the content was created solely for article promotion rather than to educate or provide value.

Great content matters. There’s a dangerous misconception floating around that people don’t actually read online. Some believe that as long as their website looks clean, professional, and ranks on Google, they can post anything.

YOU ARE SOOOOO WRONG!

People do read. And more importantly, they judge your brand based on what they read. One of the few constants in the digital world is that your audience is getting smarter. Today’s readers know how to research. They compare. They verify. And they can instantly tell the difference between genuine expertise and repackaged nonsense.

Content Copiers: The Hidden Problem

Another reason the writing space is being polluted is because many so-called “authors” simply copy content from real thought leaders. And no, I’m not talking about sharing an article with credit—I’m talking about copying the core ideas and rewriting them just enough to avoid being flagged as plagiarism.

Here’s how it usually happens:

Someone picks a trending topic in their industry.

They search for the top 5 articles on that topic.

They copy, merge, or lightly rewrite those articles.

They slap their name on it and call it “original.”

This is how the web gets filled with hundreds of almost identical articles on the same topic. I call these people Content Copiers—they’re everywhere, and they’re diluting the real value of content online.

Even Worse: Buying Articles

If content copiers frustrate you, then brace yourself—there’s something even worse.

Yes, people are actually buying articles to post online under their own names. There are entire companies dedicated to writing “generic” pieces that can be sold to multiple businesses. They simply tweak the headline, change a few lines, and hand it over to you like it’s yours.

This practice is not only lazy, it’s dangerous for your reputation. Why? Because chances are, the same article you just bought has also been sold to five or ten other businesses. Imagine a potential customer searching your topic and finding nearly identical blog posts on multiple websites. Do you think they’ll view you as an authority—or as a copycat?

No One Knows Your Business Better Than You

Here’s the truth: No one knows your business better than you do.

If you’re genuinely good at what you do, 9 times out of 10, you already have enough knowledge to create original content that makes sense, stands out, and has your personal voice. You’ve faced real challenges, solved real problems, and gained real insights along the way. That’s gold. That’s the kind of substance Google can’t algorithmically manufacture and AI can’t replicate authentically.

We’ve all experienced unique situations in our work—successes, failures, lessons learned. These stories are what give your content authority. Instead of regurgitating someone else’s perspective, share your own. When you write about what you know, your article automatically becomes unique and valuable.

Write to Educate, Not Just to Promote

If your only purpose in article writing is article promotion, your content will always sound like a sales pitch. But if you shift your focus to educating your readers, something magical happens:

People begin to trust you.

Your website builds long-term credibility.

Search engines favor your content organically.

Readers actually share your work.

The goal is not to sound like everyone else but to bring something original to the table. Whether it’s a new insight, a personal experience, or a fresh way to explain a common problem—your unique angle is your greatest asset.

Final Thoughts

The “I am an author” fad isn’t going anywhere anytime soon. More and more people are trying to build authority through writing, but not everyone is doing it right. If you want to stand out, the solution is simple: write with substance.

Don’t copy. Don’t outsource your voice.

Share your real experiences. Educate. Empower. Be original.

When you focus on quality rather than just quantity, you’re not just writing articles—you’re building trust, growing your audience, and creating long-term value.

Think beyond yourself and write something truly helpful.