How to Use LinkedIn for Lead Generation

Are you using LinkedIn for the right purposes? It is time to reconsider whether LinkedIn is serving the right purpose. LinkedIn offers many opportunities that will benefit your business, beyond providing employment. Many businesses are run by referrals or networks. It is essential to build connections in order to be able to survive in the market.

Let us explain what it means to build new connections within a business. Business connections are about being professional and maintaining a relationship with your business partners. Good connections are made through successful networking. You can generate more revenue, network with new vendors, offer advice and suggestions, and open up new opportunities. LinkedIn allows you to meet new people and make connections.

What else can you expect from LinkedIn? LinkedIn: What else can you expect? These are the lines that will lead you to the answer. It generates leads for us when we talk about relationships and connections. Leads are people who are interested in purchasing your product or service. They play an important role in maximizing salesforce's effectiveness. The data suggests that nearly 80% of leads are sourced through LinkedIn. However, there is little awareness. It's because people aren't aware of it and don't know how it works. Learn how to use LinkedIn to generate leads.

8 ways you can use LinkedIn to generate leads

1. Register for your profile to connect.

Nobody wants to be connected with someone who has a boring profile. Creating a profile is the first step in operating LinkedIn. Add all details to your profile if you want people interested in it.

To grab people's attention, you should include everything on your profile. This includes your education and achievements as well as your work experience. If people couldn't see your work, they wouldn't view your profile. Maintaining your profile and creating a profile are two different things.

To increase your network, you must work on your profile. Let's take a look at the details that are essential to your profile in order to attract people.

Your full name and profile picture

If any, current and last working company

Qualifications in addition to college/university names

Relevant certificates or achievements (if any).

2. Target decision-makers by connecting with them.

Do you remember ever seeing the CEO of a company making all the purchasing decisions. You might have seen it in certain companies, but most companies have either Sales Managers or Marketing Managers who make the purchasing decisions.

If you need to sell your product, it is a good idea to get in touch with them and follow them. Then, you can talk about the products or services that you offer. Although it is easy to find the decision maker via LinkedIn, convincing them can be difficult. What is the best way to get a lead? This is the person who will make your destiny. There are no other conventional lead-generating sources that can do this without such effort and hurdles.

If you are looking to close a deal, it is better to get in touch with someone who has more authority.

3. Don't dismiss any old leads.

Any lead generated is nothing but a gold mine for the salesforce. When it comes to closing a sale, the rule of "Find new and forget old" is not wise. According to data, 80% of sales require five follow ups. However, 44% of people give in after just one.

It is vital to keep a good database of leads generated by your company over the past few years. Even more important, it is important to stay in touch with old leads. Although you may not be able sell your product immediately, it is worth trying again. You might not have their interest in the product that you sold before, but they may be interested in what you are selling now. Being connected to leads can help you get positive results quickly because they could be potential customers.

LinkedIn allows you to maintain a professional relationship with these people by connecting with them, and following up on their activities!

4. Regularly post content.

Selling involves reaching out to potential customers and pitching their products. Once the deal is closed, the seller can make a sale. What if you don't reach out to potential customers and they contact you to inquire about your product? This is possible thanks to the power of content!

LinkedIn offers a "post" function that allows you to upload content and will be visible by your connections. Although many may not be familiar with it, it is a great feature that can help you reach many people. It is a good idea to periodically post content about your products and services so that readers are aware of what you have to offer.

Your job is half done if your content is informative and helpful. People who are interested in your product will inquire about it, and this is how you will generate the lead.

5. Get Premium

It is recommended to purchase a premium account if LinkedIn is important for your lead generation. LinkedIn Premium is primarily for employers, recruiters, and salespeople.

Let's find out what makes LinkedIn Premium so different from the free version.

You can see who has viewed your profile.

By using premium search filters, you can easily find qualified candidates and generate leads.

You can use the "InMail" feature to send messages directly to accounts you don't even know. This feature is a great benefit to people who only use LinkedIn for finding and generating leads. It doesn't matter if your potential customer accepts your connection request. You can still message him. InMail lets you message anyone directly, no matter if you are connected or not.

The premium user also has access to 'LinkedIn Learning'. This feature gives you access to more than 13,000 courses that are taught by industry experts.

Although a premium account is not required to generate leads, it will help you save time, energy, and resources.

6. Join multiple groups.

LinkedIn will connect you with other communities that are related to your industry. These communities are part of the same industry and form their own "shell", also known as a "group", to interact with one another, share thoughts, ideas, and discuss market trends.

Imagine you join a LinkedIn group for Sales & Marketing executives from different companies. Here you can exchange ideas and learn how to find potential buyers from multiple sources. You discovered a great way to find a lead through another participant. It would be great to join this group. It will!

Participating in different groups can help you connect with like-minded people, and it can also help you reach multiple leads at once.

7. Advertise.

Are you looking for leads? Advertising is the best way to get leads!

According to data, LinkedIn leads conversion rates are three times greater than those of other major ad platforms. There are two types of ads that LinkedIn offers:

Advertisements that direct visitors to your lead-capture landing pages on your website

Advertisements directing users to forms for in-platform lead generation that allow them to enter their data.

Your ad can generate more leads by inviting people to download an ebook or asking them to sign-up for a product demonstration.

8. Do NOT ignore profile views.

Profile views are often overlooked because they could be random "stalkers."

You can get up to three profile views per day if you have done a good job building your profile. Do not ignore any notification like this. You should monitor your profile view as potential buyers might stumble upon your post that you shared a few days back. It's a good idea to verify that all people are viewing your profile. Once you're done, the real work begins here. You can send them a request for connection, establish a relationship, and have a discussion about why they chose you.

These people can be your greatest asset in the form leads. Keep in touch with them as much as possible.

Conclusion

LinkedIn is an invaluable resource for employers, recruiters, and salespeople. However, patience is key as LinkedIn is a vast platform and requires time to learn every aspect of it. Learn the tools and spend as much time as you can on the app. Ask for help from senior users who have been using it for a while. Share valuable content and increase your visibility through LinkedIn Marketing. Referrals and connections are the backbone of most businesses. Make sure you're good friends with your connections.