How to Select the Best Distributor to Get Your Tracks on Global Music Stores

For independent artists and producers, choosing the right music distributor is essential for achieving worldwide reach. The distributor you select determines not only which global music stores will carry your tracks but also how much revenue you keep, how soon your music goes live, and the level of promotional support you receive. Getting your tracks on global music stores can transform your career, but to fully harness this opportunity, it’s crucial to partner with the right distributor.

With so many options available, each offering unique pricing models, services, and revenue structures, finding the best fit for your music and goals requires careful consideration. In this guide, we’ll walk you through the key factors to evaluate, common pitfalls to avoid, and a comparison of some top distributors to help you select the best option for reaching a global audience.

1. Understand the Role of a Music Distributor

Before diving into the selection process, it’s helpful to understand exactly what a music distributor does. A distributor’s primary role is to act as an intermediary between artists and digital music stores like Spotify, Apple Music, and Amazon Music. When you work with a distributor, they’ll upload your tracks, ensure they meet the standards of various platforms, and handle the technical details so you can focus on making music.

However, not all distributors are created equal. Some provide extensive support services—such as playlist pitching, sync licensing, and analytics—while others simply deliver your music to stores. To get your tracks on global music stores in a way that maximizes your reach and revenue, you need a distributor that aligns with your specific needs and long-term goals.

2. Types of Music Distributors

Not all distributors offer the same types of services or operate under the same financial structures. Here are the three main types of distribution models you’ll encounter:

Flat-Fee Distributors: These distributors, like TuneCore and Ditto Music, charge a fixed fee per release or an annual fee for distribution, allowing you to keep 100% of your earnings. This model is beneficial for artists who anticipate high streaming volumes or want a predictable cost structure.

Revenue-Sharing Distributors: Some distributors, such as RouteNote and Amuse, offer a free distribution service where they take a percentage of your earnings instead of charging an upfront fee. This model can be ideal for emerging artists who prefer to avoid upfront costs.

Hybrid Models: A few distributors offer both flat-fee and revenue-sharing options. RouteNote, for example, allows you to choose between their free plan with revenue sharing or a premium plan with a flat fee and no revenue sharing. This flexibility can be beneficial if your distribution needs vary by release.

3. Factors to Consider When Choosing a Distributor

Choosing the best distributor for getting your tracks on global music stores involves evaluating a range of factors. Here are some of the most important elements to consider:

Platform Reach: Confirm that the distributor you’re considering partners with all the major global music stores, including region-specific platforms if you’re targeting particular markets. For example, platforms like NetEase Music and KKBOX are significant in Asia but may not be included by all distributors.

Cost Structure: Evaluate whether a flat-fee or revenue-sharing model is better suited to your budget and expected earnings. If you plan to release music frequently, an annual flat fee might be more cost-effective than paying per release.

Additional Features: Some distributors offer added features like playlist pitching, sync licensing, royalty advances, or promotional support. Ditto Music, for instance, offers artists promotional tools and playlist pitching services, while CD Baby provides sync licensing opportunities for TV, film, and ads.

Ease of Use: User-friendly interfaces can save time, especially if you’re releasing music frequently. Look for a distributor with a simple, intuitive upload process, good customer support, and easy access to analytics.

4. Comparison of Popular Distributors

To further help you decide on the best distributor for getting your tracks on global music stores, here’s a quick overview of some of the most popular options:

TuneCore: Known for its straightforward flat-fee model, TuneCore charges an annual fee per release but allows you to keep 100% of your royalties. They distribute to over 150 stores worldwide and offer promotional tools, making them a good choice for artists who release music consistently.

Ditto Music: Ditto offers an annual fee structure, with options to distribute unlimited music. They also provide promotional features like playlist pitching, which can help increase your track’s visibility. With Ditto, you keep all of your earnings, and they have additional options for artist development.

6. How to Set Up Your Distribution Plan

Once you’ve chosen a distributor, it’s time to set up your release strategy. Having a plan ensures that you maximize the benefits of global distribution.

Schedule Your Release Date in Advance: Most platforms take 1-2 weeks to review and publish new releases, so plan accordingly. Scheduling in advance helps you coordinate marketing efforts and gives you time to pitch your track to playlists.

Conclusion

Selecting the best distributor to get your tracks on global music stores is one of the most important decisions you’ll make as an independent artist. With the right distributor, you can maximize your revenue, expand your reach, and focus on growing your music career. Consider each distributor’s cost structure, platform reach, additional services, and ease of use to make an informed choice that aligns with your unique goals. By taking the time to find the best fit, you’ll be well-positioned to reach listeners around the world and build a loyal fanbase.