How To Research Your Hypnotherapy Niche CORRECTLY

One of the biggest tips I can give you guys regarding whether it’s finding your hypnosis niche, creating your product, knowing what content to create, or knowing what prices to have on your products is this, always ask the market.

Now, I see many hypnotherapists and coaches begin to create products/services/events and even their entire business based on guessing instead of asking their market.

They will assume what niche will be best and most profitable, what product their clients need, what service, what outcome, what price, and what content to create, all based on guessing.

Instead, You want to be doing a lot of market research because your market will tell you everything about what to create and what niche to pick.

Even at the content and social media creation stage, if you’re going into any of this based on guessing and your own assumptions, or you’ve picked your niche based on a belief or worse off, what your hypnosis instructor/mentor/trainer or maybe one of your friends has told you, you will always get it wrong (they are not your clients and have guessed just like you), you never want to go based on assumptions or guesses, even from your favourite guru.

Everything you do and create has to come from the mouth of your market. They’ll tell you everything they need and what outcomes they want.

They will even tell you what type of content they want to see.

And that’s part of the market research phase and is the one place most hypnotherapists and coaches will skip.

What this does for you is allow you to create a product that, once you launch and push it out into social media, your audience will respond, and you will make money.

Why? Because you asked them and have created something they actually need and want.

If you’re finding your niche is not working, you’re not getting clients; you need to figure out what content to create the product, and the service you have is just not selling. It’s probably because you made a lot of assumptions.

Go ahead and look through social media. Find 10 hypnotherapists or coaches. Count how many products they have launched only to lower the price so much or give it away for free.

Look at their content and notice how vague it is. How their videos are providing the same generic content as every other hypnotherapist or coach.

Or worse off their content is all base daround their story and what they have studied. After 12 years as a hypnotherapist I am certain my clients never sat up at night wondering about my story or why i become a hypnotherapist.

All they wanted was a result - which was to quit smoking.

And how did I find this is what my clients wanted? I analysed the market. I spoke with them. I asked them what their problems were and aksed them what they needed my help with.

And this was simple, becuase it did not require me to think or make up anything. I went to my potnatial clients and asked.

All of my products and serives that i have offered over 30,000 hypnotherapists worlwide that are students of mine has been created based on what they needed, not what i wanted for them

So stop guessing, stop making assumptions, always ask the market what they want, and then build from that.

It’s like we’re doing it backwards. Never build first, then ask. Ask first, and then build everything from there - it requires no brain power or energy to do this.