How to Increase the Conversion Rate of Amazon Advertising?

Why is Amazon’s conversion rate so low?

1. Answered Questions

While this stat doesn’t explicitly state that it affects rankings, it’s also significant compared to listings and can affect conversions. After all, if you don’t even answer the question, it can be seen that you don’t know much about the product itself, or you know it but don’t value users, so you guess you didn’t answer it.

2. Sales Ranking

When you search for a product on Amazon, you can clearly see which seller is selling the most and which seller is selling less and won’t even appear in the rankings. If you belong to the latter, then we need to carefully analyze, what is the difference between your product and those best-selling sellers. You can check the monthly sales volume, monthly sales amount in dollars, and best seller ranking of any amazon product by the ASINASIN Product Selection Tool.

3. Pictures

The size and quality of the picture are very important. Not only the size of the picture must be large enough, but also the clarity must be sufficient, otherwise the user will see the picture as too small to see clearly, and will be too lazy to look at it later.

4. User Comments

The number of reviews and good reviews is the most critical part because many buyers will read the reviews before viewing the product. If your store has a lot of good reviews, the conversion rate will naturally increase.

5. Product Price

It is also not recommended for sellers to fight price wars, but sellers can use some preferential prices to attract users. After all, this is also a factor in whether sellers can get Buy Box. You can check your competitor’s historical price trends with ASINASIN.

6. Variant Products

Many sellers will create multiple listings for different attributes of the product, in fact, this is not a good approach. Why not use Amazon’s multi-attribute variation feature to create a listing where the seller directs the user directly to a page, which would be even better!

How to Solve the Low Conversion Rate of Amazon?

(1) Improve keyword accuracy

When the traffic of a product increases, the seller needs to use the data to analyze which keywords the traffic comes from.

If you set some popular and wide-ranging keywords when draining traffic, there are also product words that are similar to products, and some are almost the same as For words that are not related to our products, the product exposure will definitely increase, but it is not accurate, which will lead to a low conversion rate.

Therefore, it is necessary to set some precise keywords according to the characteristics of the industry.

It is recommended that sellers try to choose precise keywords that are highly relevant to the product when setting product titles, descriptions, and advertisements.

This will increase the conversion rate of traffic.

It is very helpful, so it is necessary for Amazon sellers to use Amazon keyword tools, such as the ASINASIN Keyword Tool, to analyze keyword data and improve keyword accuracy.

(2) Highlight product selling points

Because when customers enter your product homepage, the first thing they see is pictures, titles, and selling points.

The reason why customers click to browse the product page shows that the main picture of the product is still attractive to a certain extent.

If the page jumps quickly, it means that the selling point of the product reflected in the title cannot effectively highlight the advantages of the product, so the seller may not purchase from you, the selling point in the title will be more important than the description of the product below.

(3) Product price setting

For price-sensitive customers, generally compare the prices of similar products.

Among similar products, if customers believe that the quality and performance of the products are similar, they tend to prefer products with lower prices; and for two similar products, if The seller sets two prices.

For example, if the original price is 100 and the discounted price is 80, and another seller only sets a price of 80, then customers will be more inclined to choose the first seller’s product because they will feel that they have gained extra benefits.

It is recommended that Amazon sellers set two prices when publishing products, which is more conducive to stimulating customers to place orders and increasing product conversion rates.

The quantity, star rating, and bad reviews of high-quality product reviews directly affect customers’ purchase decisions.

Amazon is a platform that attaches great importance to customer experience.

User evaluations can largely affect the sales trend of the store.

Sellers must not simplify product packaging and after-sales service just to save a few bucks.

Because these seemingly unimportant details directly affect the customer experience and determine the final product evaluation.

When we receive feedback from customers, we try our best to solve it as soon as possible, and the speed of return and exchange should also be fast.

Products with a large number of positive reviews will naturally increase the conversion rate.

If the conversion rate of Amazon products is not high, it is equivalent to wasting the previous results of drainage and promotion.

Therefore, while promoting, all sellers must conduct data analysis in a timely manner, optimize listing accordingly, and effectively increase product sales.

Other Optimizations

In addition to the above factors, the conversion rate is also related to the number of reviews, review quality, product ranking, etc., and these cannot be quickly optimized without relying on unconventional methods such as swiping orders and swiping reviews, but these “violating” methods are not recommended.

First, they are risky The consequences of being discovered are serious.

The second is that the optimization concept is wrong.

A good product is enough to earn considerable income as long as it has good operating methods, and a poor product will not become excellent in the future even if it temporarily improves its performance through these means.

The possibility of explosion.

It is worth mentioning that FBA can greatly help optimize the conversion rate, but FBA stocking itself requires funds, and the optimization method I introduced before does not require any cost.

So working with FBA stocking or not, is related to Amazon Product Selection or Product Research. We will describe this in another article.

For different categories and different products, the direction of detail optimization will be very different.

You need to think according to your own category and product.

The most important thing is to display your own brand characteristics and differentiation.

Here are some ideas, but not all product categories are the same.

Self-organization of operation knowledge is helpful to establish an operating system suitable for different product categories.

There is too much-fragmented information on the Internet.

Only by systematically learning knowledge and digesting and understanding gradually can the operation skills be significantly improved.