How to define Your Target Audience on Social Media?

Targeting is a crucial part of Social Media Marketing, it aides you reach your TG and thus increases the chances of getting your brand recognised or even bought. With billions of users online looking to be entertained and make use of social media as a tool to express and exchange data, we have to make sure that their time isn’t wasted with improper targeting, for example one shouldn’t try to sell graduate materials or crash courses to the elderly of above 60 years of age; rather they would be much benefited with a medical query post or tips on healthy diets.

Top ways to find your target audience on social media:

Develop your buyer’s persona

Create your buyer’s persona, which defines ‘leads who are most likely to buy from you’. The parameters can include demographics, income, buying patterns, etc. You must identify the patterns and determine which people fit those criteria.

For instance, you can determine what time your audience is making a purchase or is most active, what content they are sharing the most or how many external links they are clicking on.

Learn what are the most active platforms for your audience

Once you've created your buyer’s persona, you'll need to figure out which channels they use the most. This will help you distribute your social media posts better. For instance, if your ideal customer is from the younger generation, Instagram and Twitter will be perfect choices. Whereas, if your prospect comprises an older audience, Facebook will be your go-to option.

Once you have found the channels or paths for your target audience, the next thing is to make the content that helps them. Here are some content tips that you can follow:

Present solutions to your audience’s problem statements

Limit product/service related posts, take the help of a content writing agency

Create infotainment posts

Don’t forget to use hashtags

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Social listening tools

You must learn if your audience is talking about you in any social media platforms. Many social listening tools like Buzzsumo or sprout social will help you identify the conversations mentioning you or the hashtags. You can use the same strategy to dig up on your competitors’ offering and if their target audience are responding in a positive manner. Such tools help you incorporate content personalization into your strategy, where you can do a A B testing of posts to see which resonates better with your audience.

Always use relevant hashtags

Relevant hashtags can be easily identified with sites like semrush or hashtagify.me whis is a crucial aspect social media strategy to help your posts reach the right audience. Another technical aspect is that in order to navigate social media alg orithms it’s important to include hashtags to bucket posts under various categories.

Analyze your insights

Insights have really improved a lot in the recent times, so much so that you can identify the gender, age group and location of your engagements and impressions that you recieved on your socail platforms. With the raw data you can analyse and come to a conclusion if your audience like vector images, posts with visual impact or copy focused posts. Yet another important aspect is that you can saturate your audience by repeating what the majority likes and if you tend to fall in that trap and consistently make similar posts there’s a chance that you might lose the audience. So, remember to always use data to improve things rather than categorising and forming a set pattern which will wear out the audience on a longer period of time.

Run ads

According to GWI, 49% of internet users say they are likely to purchase from brands they see advertised.- Socila buzz

Running paid campaigns is one of the best social media marketing services to reach your audience quickly and easily. You simply need to target your ads based on your prospects, and you will see an increase in business.

Collaborate with influencers

The new trend is to collaborate with micro and nano influencers on social media channels to reach your target audience. There are several social media influencers that people follow for different fields, you can connect with those influencers and build your audience, this will help your brand become more credible as the audience already trusts the influencer.

For any successful marketing strategy, distribution is the key. Hence, make sure that along with producing great content, you are also distributing it to the right people. We hope it was an insightful read, and now you will be able to determine your target audience.