How Do I Increase the Conversion Rate of My Quiz?

Creating an interesting quiz is not a complete solution. While it is impressive, to effectively maximize its potential you need to concentrate on the site conversion rate. Regardless of the aim – lead generation, sales increase, or getting more information – maximizing the conversion rate of your quiz means you will get the most out of your tool. This time we will review several strategies that can be used to make quizzes more effective and their conversion rate higher.

1. Know Your Audience:

The audience must be understood for the team creating the quiz to design one that would suit the targeted consumers. Ideally, your quiz should be about topics that they are interested in, problems that they face, and direly needed by them. For instance, if your audience is young professionals out there in the business world seeking to enhance their knowledge in personal finance, the questions that your quiz generates have to revolve around personal finance for example, What is your biggest financial desire? This, of course, implies the fact that the more targeted your quiz is to your target audience, the better their response is going to be.

2. Learn How to Choose Effective Titles and Questions:

Your quiz title is what users practice when making a first impression of what your quiz is all about. It should be clickable, and meaningful and should create curiosity among people. Rather than using a popular title, such as Personality Quiz opt for, What is your Entrepreneurial Personality Type?

When you’ve captured your subject’s attention with the title, make sure your questions are stimulating and simple. It is especially very important not to use large technical terms and to explain things in detail. Do not write in formal language to make the quiz feel friendly and familiar.

3. Optimize for Mobile Devices:

Since mobile traffic accounts for the vast majority of all traffic, the quiz must be optimized for mobile usage. The first important factor is that your quiz is mobile friendly so it can be completed on any device. This has features such as clear buttons, simple navigation, and faster loading of the site. If users can complete the quiz on the phone successfully, without needing any assistance, they will complete the quiz.

4. Use Engaging Visuals:

In doing so all these elements present an important input on how visuals are important in the maintenance of engagement. If you want, you can use images, GIFs, or at least videos to make your quiz more interesting. For instance, if it’s an entertainment-related quiz and assumptions are being made based on movie preferences then perhaps pictures of dresses/poses of actors in different outfits can help. A graphical quiz is more likely to be shared thus the possibility of converting the audience is high.

5. Implement Conditional Logic:

Conditional logic helps you to create conditions where the type of questions and options depend on the user’s choices. To a greater extent, there is a positive correlation between perceptions of quiz relevance to respondents and quiz completion rates. Not only is it effective in increasing the completion rates, but it also considerably enhances prospects of conversion. For instance, an assessment consisting of questions such as ‘Which product do you prefer, a cream or a lotion’ can display information on the most suitable product for each specific type of skin and all the related issues.

6. Keep It Short and Sweet:

Most of the existing users online have short attention spans. A long and complicated quiz can result in several quiz-takers leaving the quiz. Any quiz should have no more than five to ten questions and all of them should be functional. Due to the general population’s busy schedule, the shorter the quiz, the more potentially converting users will likely to complete it.

7. Strong Call to Action (CTA) is Must:

Your quiz should be concluded with a specific action you would like your consumers or users to take at the end of the quiz. Regardless of whether a person is subscribing to a newsletter, making a purchase, or even taking the quiz, the CTA needs to be enticing and clear. Аction-orientated words like ‘Get My Results Now’ or ‘Unlock Your Personalized Offer’ are much easier to remember.

Increase Your Quizzes Conversion Rate

If you’re interested in a way to quickly create tremendous quizzes, you should take a look at Quizify.io. Using a variety of templates and powerful features like conditional questions and powerful analytics tools, https://quizify.io/ is a tool that can help make quizzes fun and effective while increasing your conversions.