How do I create a Google Ad account for My Business? Beginner's Guide

Google AdWords, now Google Ads, is an online advertising system for Google products and services. You will need to link your online account and your website for this type of ad. Registration and creating an account on this system is free and easy, it only takes a few minutes. We have written a clear guide on how to do this for you.

Step-by-Step Guide

Step 1

To create a Google Ads account, you need a standard Google account. If you use Gmail, and already have a Google account, you can skip to the next step. But if you don't have a Gmail address or a personal email address, you can create a separate account for your business.

To create a Google Account, go to account.google.com and click Create Account > Manage My Business.

Step 2

To sign up for Google Ads, make sure you're signed in to the Google account you just created and go to ads.google.com. Once you've selected your account, you'll see the first steps to setting up a new campaign. Don't worry, if you're not ready to go live yet, just set up a simple campaign and get started. This brings us to the third step.

Step 3

Now, Google will quickly guide you through the first step of setting up a Smart campaign. You don't have to do this! We don't recommend it either, as it's an automated option that gives you less control over your account. Instead, click "Switch to expert mode" below:

Things You Must Keep in Mind

Setting up a Google Ads account is pretty straightforward, but to run Google Ads effectively, you'll need a few things first.

1. Your Website must be Easy to Navigate

Your Google Ads account will help drive qualified searchers to your landing pages. Once they land on your site, it's up to you to persuade them to convert. To achieve this, you need to create landing pages that compel visitors to take action. If your landing pages are cluttered, lack relevant information, or don't convert, you're throwing money into a black hole and your paid search efforts will be wasted.

2. Commit For a Long Time

You won't see the full potential of your account right from the start. Cliché as it is, it's important to recognize that PPC is a marathon, not a sprint. It takes time to establish a solid account structure, expand keyword lists, identify negatives, and test ads/landing pages.

Also, you may start with a low-Quality Score, which will affect your average position and CPC. Once you have established your "Street Cred" on Google and proven that you have created an account that provides a positive user experience (this usually takes 4-6 weeks), you will see your Quality Score increase.

Is Google Ads Worth it?

The Google Display Network, or the number of websites, videos, and apps your ads can appear on, exceeds 2 million. That's a huge amount of potential risk.

With billions of searches performed every day, Google is one of the leading search engines in the market. Studies show that Google ads reach around 80% of all internet users.

The average click-through rate for Google ads in search across all industries is 3.17%.

Google advertising is also popular on all devices; in the US 73% of clicks on Google's search network ads are made on mobile devices.

Google Ads generates an average of $8 in revenue for every dollar spent.

Despite its reach and returns, Google Ads remains a profitable marketing channel – the average cost per click (CPC) on Google Ads is between $1 and $2.