How cheap assignment help students to manage their Job with University assignments?

Impact of Marketing Strategies on customer loyalty at Amazon

Introduction

The purpose of this essay is to discuss whether marketing strategies have an impact on the loyalty of the customers of Amazon. To understand the relationship between them, it is important to understand what these terms are. Marketing strategy can be defined as a comprehensive game plan of a business to reach its targeted customers Royal British Essay Writers. The aim is to let their customers know what their products are and what are their aims and objectives and then encourage them to make the purchase.

Discussion

The marketing can take various things like word of mouth, paid advertising, internet marketing and many more. On the other hand, customer loyalty is when a customer voluntarily chooses to go to a particular business again and again to make a purchase rather than going to the competitors . The customer of Amazon becomes loyal to a business when they start trusting the product and the brand, when the company exceeds their expectation, when the company is responsive to them and keeps on adding value to their experience.

It is important for a business to have loyal customers as these customers will not only make repeated purchases and increase the profitability of the company but will also pass on the good words to other people around them and will encourage them to buy the products. A company should formulate the foundation of their marketing strategy in such a way that they attract the right audience from the start and by providing them value, they can convert these customers into regular customers cheap assignment help. There is a lot of research that has been done by various authors to determine whether there is a positive, negative or no relation between the two terms. A study by Nurlaely Razzak concluded that marketing strategy of Amazon has a positive significant effect on customer loyalty. It was a study that was conducted on individuals who purchased cars from Wuling cars and concluded that all the various dimensions of marketing strategies play a significant role in increasing the loyalty of the customers and their competitive prices, their effective promotions, accessibility of showrooms and facilities played an important role in making the customers loyal to the brand cheap assignment help UK . Another study by Ahmad Salih in 2017 also determined the effect of marketing strategy on customer loyalty and this study also concluded that there is a positive significant impact between the two. It stated that the marketing strategies of a business should be designed in a way that it continually keeps on attracting the customers towards them and increasing their level of satisfaction.

Marketing functions were previously categorized as social or economic processes only and it is after the 1960s that this definition evolved and the term was also recognised as being simple business functions and activities. In order to make the business successful, the marketing managers understood the significance of marketing practices by that time. Marketing functions include the understanding of the needs of the customers and also meeting their demands rather than just focusing merely on advertisements, according to the study

Conclusion

It can be concluded that since marketing strategies of Amazon can have a significant impact on the loyalty of the customers, a company should ensure that their marketing strategies help with this purpose. It is expensive for a company to find new customers and it is relatively easy to retain the existing ones therefore a company should value their feedback, celebrate their existing customers, provide them with reward programs like loyalty cards and encourage them to refer the company to others.