Creating A Global Website Beyond Translations

Are you thinking about creating an international website?

Adapting a more globalized approach to creating your website goes way beyond translations. From designs to using suitable formatting, there are a lot of factors involved in making a global website. A website that would change its appearance and functionality depending on the targeted region.

Making your website resonate with an international audience could be challenging because of diversified cultures and customers' interests. This post discusses the 5 key factors you must keep in mind while making a website for international audiences.

Create a Relevant User Experience

To create influence in the international market and capture the attention of maximum customers globally, we must focus on an optimized website experience. Most businesses that are going really well in domestic markets cannot make it in the international markets simply. It happens because what is working for their home markets does not always work for other regions. When it comes to creating an international website, user experience should be your first priority.

How you design your homepage; how would your users navigate through pages; and how they will pay online, various factors might impact the user perception of your brand. So, in the end, everything boils down to your website's user experience. If you are providing a pleasant and smooth user experience to the international audience, it will help you build a credible brand image in the global marketplace.

Optimize for Mobile

With the increasing use of mobile phones around the world, more customers are likely to visit your website using their mobiles. It is significant for brands to make their website responsive and mobile-friendly. In today's time, mobile experience matters a lot to make your website more accessible to target customers.

Well, it also depends on which type of product you are selling to the customers. Through your site analytics, you can easily get the customers' data about the devices they're using to visit your website. This would give you some understanding of what matters to your customers and where you should put your efforts. So, do test your website design, layout, speed, and readability on mobile devices. Mobile-optimized websites are highly likely to get more visitors and increase your business opportunities.

Leverage Local SEO

No matter how amazing your website looks and how advanced functionalities it provides, if it is not visible online to your customers, they can't find it. So, just like improving and adapting the design of your website, you should also focus on local SEO for every region that you are targeting. To get more organic traffic to your website, you must invest in local SEO. For every region that you are targeting, you have to do separate keyword research for that specific region. When people speak different languages globally, it's obvious that they would use different phrases to look for similar products. Doing local SEO would help your website rank higher for target regions; it becomes more visible to your target audiences. For SEO, you can hire a premium language services provider who offers global enterprise localization and SEO solutions.

Make sure your website is visible on all top search engines, such as Google and Bing. You may need to hire a local service provider for the purpose of searching keywords for global markets. Especially when you don't know the target language, it could be challenging.

Understand Cultural Sensitivity

Learning about world culture is the most important step if you are thinking about a global website. When you understand and resonate with the preferences and values of global audiences, you can better fulfill their expectations.

These two options you can use to deal with the diversified cultural preferences while making your website a globalization strategy.

The first option is to hire a premium language services provider operating in your target markets. They would have a good idea about the cultural intricacies, and they also know better how to deal with the market challenges. This way, you can relieve your burden by letting an LSP plan your global website strategy for you. The second option is to hire a cultural consultant who would provide you with all the required information about the cultural nuances of the target market. You can easily find a professional culture consultant providing global enterprise localization services.

Adaptable Formatting and Functions

In the end, to optimize the user experience, it is important to use website formats that are familiar to your target audiences. Whether it displays the time and date, or the payment methods, everything should be modified for every region you are targeting. It is like creating various versions of the same website or adapting the formats of a website in real-time for every region to give a more seamless experience to target customers.

For managing your website globalization task, you use a professional localization platform. Choose from one of the best localization management system to seamlessly create your international website.