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Big Tech’s AI Battle: Who’s Winning?

Big Tech invests heavily in AI, boosting productivity with AI tools across industries.

By kevin boothPublished 11 months ago 3 min read

In the past month, Big Tech and AI semiconductors have focused on the return of more than $150 billion spent on AI infrastructure. The main question is whether companies can generate enough revenue to justify these investments and continue driving demand for Nvidia’s

While Big Tech’s earnings for the June quarter were met with some disappointment, there’s still optimism about AI’s long-term potential. They emphasize the need to continue investing in AI infrastructure.

Microsoft Leads the Way: Microsoft stands out as a leader in AI monetization, offering multiple pathways like Azure and GitHub Copilot. Meanwhile, Amazon’s AWS has seen a revenue boost from AI, now running at a multi-billion-dollar rate.

Alphabet and Meta's AI Growth: Alphabet has generated billions from AI, and Meta has seen AI significantly impact engagement and ad delivery across its apps.

The ROI Question

Sequoia Capital raised concerns about whether Big Tech’s massive AI investments will lead to a sufficient return. They estimate that companies need $600 billion in revenue from AI infrastructure to make these investments worthwhile. Analysts, like Beth Kindig, point out that investors are looking for clear signs of revenue growth in AI to justify these heavy capital expenditures.

Capex Growth Continues

Big Tech companies have ramped up their capital expenditures (capex) as demand for AI products increases. In the first half of 2024, Microsoft, Meta, Alphabet, and Amazon spent nearly $104 billion in capex, up 47% YoY, with over half of that spent in Q2. Microsoft and Alphabet led the way with increases of 78% and 91%, respectively.

  • Microsoft: Q2 capex was $19 billion, a 78% increase YoY, with full-year capex guidance showing a 75% YoY rise.
  • Meta: Meta spent $8.5 billion in Q2, with total first-half capex at $15.2 billion. They raised their full-year capex forecast to $37–$40 billion.
  • Alphabet: Q2 capex was $13.2 billion, up 91% YoY, with the majority invested in servers and data centers. Full-year capex is expected to exceed $50 billion.
  • Amazon: Amazon’s Q2 capex was $16.5 billion, and they project higher spending in the second half of 2024, reaching over $60 billion, primarily for AWS infrastructure.

Honoured Mention: AI Tools for Different Needs

As Big Tech companies compete in the AI race, AI writing tools are emerging as a key innovation driving efficiency and productivity across various industries. These tools, supported by the growing AI infrastructure investments from companies like Microsoft, Google, and Meta, are helping businesses and individuals create high-quality content quickly and efficiently.

Here are some of the top AI writing tools that are gaining traction in multiple sectors, enhancing how professionals and students generate and refine their work:

  1. ChatGPT: ChatGPT is a versatile tool that can generate various types of content, from essays to blog posts and even code. It's popular in customer service, content creation, and education, helping users write, edit, and optimize their work efficiently.
  2. PerfectEssayWriter.ai: Aimed at students, academics, and professionals, PerfectEssayWriter.ai specializes in generating high-quality essays and research papers. It’s perfect for those looking for well-structured, thoroughly researched content under tight deadlines.
  3. DeepSeekAI: Focused on research-heavy industries, DeepSeekAI assists in creating detailed research papers, technical reports, and analyses. Known for its precision, it’s a great tool for professionals who need to generate in-depth content on complex subjects.
  4. MyEssayWriter.ai: This tool helps users draft, edit, and refine essays quickly. MyEssayWriter.ai is particularly helpful for students and professionals needing reliable writing assistance on academic or business topics.

These AI writing tools are becoming indispensable in various sectors, offering support in producing high-quality content with ease. Whether for academic writing, technical reports, or creative projects, these tools are streamlining content creation processes across the board.

Conclusion, Although concerns about overspending on AI infrastructure have emerged, all four companies agree that demand for AI services still exceeds supply. They are willing to risk overbuilding rather than underbuilding. This consensus suggests that being an early adopter of AI is seen as the greatest opportunity for growth in the coming years.

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About the Creator

kevin booth

I focus on writing educational content that’s easy to read and practical. Sharing useful knowledge is what drives my work.

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