Article writing template

Brand Stories

The idea of the narrative is much older than content marketing, and there’s a fair chance it’s

going to last much longer. If you’re in need of some inspiration on how to share your history,

check out drool-worthy success in this arena.

Old-Fashioned Serials

Why not create a likeable brand hero and share their story in installments? While this tactic

isn’t seen often, a well-written, longform story is sure to be an effective way to increase your

subscribers and build some hype around your brand.

Five-Day Challenge Series

A challenge-series oers several benets to your content strategy including increasing

awareness, engagement, and lead conversions. People enjoy these videos because it gives

them something new to look forward to while helping them solve an immediate problem.

By building a separate list for this campaign, you keep followers connected to your brand,

provide valuable content that nurtures your subscribers, and subsequently bolster your lead

generation strategy.

Teach a Live Class on Facebook

Using third-party platforms like Zoom, you can convert Facebook Live into a full-blown webinar

presentation on social media. Webinars are excellent video tools that allow you to delve deep

into topics, further positioning you as an expert in your industry.

For optimal results, promote your class in advance on Facebook using visuals. Have followers

register to serve as a reminder to attend your webinar. Finally, mention 1-2 benefits people will gain to give them a reason to show up.

Share Your Wins…and Losses

People crave transparency and authenticity online. It wins over your audience, helping to build

the know, like, and trust factor. A certain way of getting followers to trust your brand is by

sharing your wins and losses. Tell your story by highlighting how your business failed forward

to success. Be an inspiration.

You’ll be amazed at how your transparency can be a light to someone else’s journey, making

your content marketing much more impactful.

Show Your Process

How-to videos perform extremely well on social media. Your audience is always looking for

better ways to achieve a task or goal. Publishing videos that show your process helps give

immediate gratication to your followers while bringing more visibility to your brand

Slideshare

Before you bristle at the idea of boring presentations, hear me out. Slideshare means serious

business and serious trac, and there’s no rule that says you have to use the network for salesfocused materials. Upload an visual-heavy eBook or create a storyboard - the sky is your limit.

Professional Groups Guides

Provide your customers with the tools to become better professionals by compiling lists of

educational opportunities, including:

Networking Groups

LinkedIn and Google+ Communities

Twitter Chats

Free Educational Resources

Must-Follow Thought Leaders

Top Blogs

Webinars

Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing.

Powerpoint Templates

Literally everyone can use another original, visually-appealing and beautiful PowerPoint

template in their lives. Sharing your designers’ work freely can be highly eective lead

generation tactic.

Web Television Series

In one of the sharpest content marketing turns we can recall, XBox sponsored a web television series about the lives of people who closely resembled their end users.

Collaborate with indie artists in your community to do the same.

Recap an Event

Conferences and company events oer the perfect opportunity to bolster your content creation.

During the event, every speaker, interview, and the occasion itself is content you can capture

on video and optimize for your content marketing. Or you can simply give a recap of the event to share with your audience.

Be sure to tell why the event was worth attending, what you learned or gained that your viewers can use, and when the next event is to begin early promotion.