ActiveCampaign vs GetResponse: Which Email Marketing Platform Should You Choose

If you want to choose email marketing for your business, it is a good choice.

But one of the fundamental problems is a lot of email marketing software is available to begin email marketing.

Yes, you may need clarification on which platform to choose. In this blog post, we will look at two of the most known email marketing platform called the active campaign and get a response.

We will compare the features and benefits of both platforms. So that you make a better-informed decision for your business.

Overview of ActiveCampaign and GetResponse

Both ActiveCampaign and GetResponse are email marketing platforms offering various features to help you create and manage your campaigns.

Nevertheless, there are a lot of differences between them.

ActiveCampaign

Another best part of the active campaign is that it is an excellent platform with many features, such as marketing automation, email marketing, and CRM management for small and medium-sized businesses.

It helps in the scaling process. Some of the critical features of ActiveCampaign include the following:

1. Email marketing
2. Marketing automation
3. CRM
4. Sales automation
5. SMS marketing
6. E-commerce integration

GetResponse

GetResponse is another all-in-one platform that offers email marketing, marketing automation, and landing page creation. It doesn't matter what your business size is.

It can help you manage your email marketing campaign automatically. Some of the key features of GetResponse include:

1. Email marketing
2. Marketing automation
3. Landing page creation
4. Webinar hosting
5. E-commerce integration

Email Campaign Creation

In email marketing management, one essential factor is creating campaigns that are opened by email subscribers to help effectively grow your business.

Let's examine how ActiveCampaign and GetResponse compare in this area.

ActiveCampaign

Drag and a drop builder is an excellent tool offered by an active campaign that helps you to create personalized-looking emails.

There are many pre-built templates; you can create your own template if satisfied.

Some of the critical features of an active campaign's email editor include the following:

1. Drag-and-drop editor
2. Pre-built templates
3. Customizable templates
4. Personalization options
5. A/B testing

GetResponse

To create professional emails and get response offers, drag and drop an email editing tool that helps create excellent campaigns.

There are 1000 + varieties of templates available on the platform. Some of the key features of GetResponse's email editor include the following:

1. Drag-and-drop editor
2. Pre-built templates
3. Customizable templates
4. Personalization options
5. A/B testing

Automation

Another critical aspect of any email marketing platform is the ability to automate your campaigns.

Let's see how ActiveCampaign and GetResponse compare in this area.

ActiveCampaign

ActiveCampaign is known for its powerful marketing automation features.

You can create complex workflows with multiple triggers, conditions, and actions.

Some of the critical components of active campaign automation include the following:

1. Visual automation builder
2. Various stimuli, conditions, and actions
3. Goal tracking
4. Lead scoring
5. SMS automation

GetResponse

GetResponse also offers powerful marketing automation features. You can create workflows that include triggers, conditions, and actions.

Some of the critical elements of GetResponse's automation include:

1. Visual automation builder
2. Triggers, conditions, and actions
3. Goal tracking
4. Lead scoring

Integrations

ActiveCampaign and GetResponse offer integrations with various third-party apps and services. Now let us look at how they both are compared in this field.

ActiveCampaign

ActiveCampaign offers integrations with over 850 apps and services, including popular tools like Zapier, Salesforce, and Shopify.

Some of the critical features of active campaign integrations include the following:

1. Zapier integration
2. Salesforce integration
3. Shopify integration
4. Facebook integration
5. Google Analytics integration

GetResponse

GetResponse offers integrations with over 100 apps and services, including popular tools like Zapier, Shopify, and PayPal.

Some of the key features of GetResponse's integrations include the following:

1. Zapier integration
2. Shopify integration
3. PayPal integration
4. Facebook integration
5. Google Analytics integration

Pricing

One of the essential factors in choosing an excellent email marketing platform is its pricing and plans.

Let's examine how ActiveCampaign and GetResponse compare in this area.

ActiveCampaign

ActiveCampaign offers a range of pricing plans to suit different needs and budgets.

The programs are based on the number of contacts you have and start at $9 per month for up to 500 contacts.

Some of the critical features of dynamic campaign pricing include the following:

1. Flexible pricing plans
2. Monthly and annual billing options
3. Discounts for annual billing
4. 14-day free trial

GetResponse

GetResponse also offers a range of pricing plans based on the number of contacts you have.

The pricing for thousand connections is priced at $15 per month. Some of the key features of GetResponse's pricing include the following:

1. Flexible pricing plans
2. Monthly and annual billing options
3. Discounts for annual billing
4. 30-day free trial

Customer Support

Finally, it's essential to consider customer support when choosing an email marketing platform.

Let's see how ActiveCampaign and GetResponse compare in this area.

ActiveCampaign

ActiveCampaign offers a range of support options, including live chat, phone support, email support, and a help center.

Some of the critical features of an active campaign's customer support include:

1. 24/7 live chat support
2. Phone support during business hours
3. Email support
4. Help center with articles and tutorials

GetResponse

GetResponse also offers a range of support options, including live chat, phone support, email support, and a help center.

Some of the key features of GetResponse's customer support include:

1. 24/7 live chat support
2. Phone support during business hours
3. Email support
4. Help center with articles and tutorials

Conclusion

ActiveCampaign and GetResponse are powerful email marketing platforms with various features to help you create and manage your campaigns.

But there are a lot of differences between both media, which makes it easy to choose the better one for your business.

If you're looking for a platform that offers marketing automation, CRM, and sales automation, ActiveCampaign might be the better choice.

Suppose you are looking for an email marketing platform with an excellent knowledge base, a landing page creation platform, and Webinar hosting. In that case, getting a response is the better option.

Choosing the best email marketing platform depends on your business's needs.