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5 Strategies to Grow Your Website

How to Grow Your Website

By Oluwatobi BolajiPublished 2 years ago 3 min read
5 Strategies to Grow Your Website
Photo by Denys Nevozhai on Unsplash

In the past few years, I've grown multiple websites to over 100,000 monthly visitors, such as H Super Tools, Free AI Kit, Free Image AI, Promoter Kit, and Learn with Hassan, which reached 69,000 new users last year, aiming for 1 million this year.

In this article, I share my top five strategies to grow any website. Ready to get started? Here are 5 strategies to get you going:

Strategy 1: Content Repurposing

First, set up your content repurposing system before publishing. Here's my workflow: a blog post becomes a YouTube video, a Medium post, a Twitter thread, LinkedIn content, and short videos. This creates efficiency and maximizes reach.

To get you started, here are three tips:

  • Create content once and publish it on multiple platforms (e.g., blog, YouTube, social media) alongside your website, like I did with YouTube and Medium. Later, you can expand for wider reach.

• Start with just a few platforms and scale up as needed.

Additionally, use HubSpot's free content marketing planning template for a comprehensive plan, including SWOT analysis and defining your buyer persona.

Strategy 2: Building Online Tools

Next, create useful online tools, which are easier to rank and attract users. Examples include hook generators and other niche tools. Also, follow these steps:

• Develop free online tools relevant to your niche to attract visitors and improve search engine ranking.

• Target keywords with low difficulty and decent search volume.

• Consider offering a course on building such tools with WordPress.

Strategy 3: Adapting to AI and SEO Changes

The SEO landscape is changing with the rise of AI-powered search tools like Perplexity AI and AI-enhanced search engines like Bing and Google. To stay ahead, focus on the following:

  • Keep Your Site Updated: Regularly update your content and ensure it meets current SEO standards.
  • Focus on Mobile and User Experience: Ensure your website is mobile-friendly and offers a seamless user experience.
  • Build Online Tools: Unlike AI-generated content, tools remain valuable and easier to rank.
  • Publish Unique, Research-Based Content: Share new technologies, ideas, and experiences. For instance, I rank highly for the keyword "semantic chunking" by publishing in-depth, research-based content on the topic.

Strategy 4: Data-Driven Content

Always base your content on real data because this sets you apart, whether from experiences, research, or unique insights. Follow these steps to make your content stand out:

  • Base your content on real experiences, research, and data you've collected.
  • Showcase practical examples, code, and results to add value and establish expertise.
  • Build data libraries like subject line databases for email marketing.

Strategy 5: Community Engagement

Also, build communities and forums to engage users and drive traffic. Follow these steps:

    • Build Your Own Community: Create forums or discussion groups on your website. For instance, my public forum has thousands of daily interactions, providing free support and driving traffic.
  • Join Other Communities: Participate in forums like Quora or Reddit. Even after years of inactivity, my Quora answers still receive thousands of views monthly, demonstrating the long-term value of engaging in online communities.
  • Regularly clean and segment your email list for better marketing results.
  • Focus on crafting compelling email subject lines.

Email Marketing Tips: Email marketing remains highly effective. Segment and clean your email lists regularly to maintain high engagement rates.

  • Segment Your Lists: Target specific groups within your email list to increase relevance and engagement.
  • Clean Your Lists Regularly: Remove inactive subscribers to maintain a healthy email list and improve open rates.
  • Focus on Subject Lines: Craft compelling subject lines to improve open rates. For example, I achieve a 50% open rate by using AI and other strategies to optimize my email campaigns.

By following these strategies, you can effectively grow your website and engage your audience.

Summary

The Article emphasizes the importance of providing value, building trust, and leveraging data to create unique and engaging content. It also highlight the ongoing effectiveness of email marketing and offer resources for further learning.

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  • Jaidyn Mone't2 years ago

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