4 Tourism Trends Shaping The Hospitality Industry

The travel & tourism industry is constantly evolving. Technological advancements, updates in travel policies, and lifestyle changes are some dynamic factors that foster businesses in this lucrative sector of the hospitality world.

The COVID-19 pandemic has severely impacted the travel & tourism sector, but rising tourism trends can help businesses transition into the new normal. Bleisure travel, automation, staycations, and sustainable tourism are some of the recent adaptations in this multifaceted industry.

These advancements helped tour operators, Destination Marketing Organisations (DMOs), and other tourism agencies to cover up losses as well as expand their operations across the globe.

In this article, we will discuss some top tourism trends and highlight how leisure businesses can rebuild the industry in the coming future. But before that, let's understand the importance of following tourism trends in India.

Importance of Following Travel & Tourism Trends in India

Trends address a certain change in behaviour or circumstances. Travel & Tourism trends are influenced by multiple factors, namely customer preferences, changes in government norms, technological advancements, and world affairs.

The most prosperous hospitality businesses constantly adapt to new trends. These organisations utilise efficient marketing strategies, cultivate the most recent hospitality trends, and embrace technological advancements. This further advances the organisations to provide better customer experience and achieve all milestones in style.

Tourism companies can only recover if they stay updated with ongoing trends. Furthermore, they might need to meet customer expectations, thereby allowing rival companies to gain a clear competitive advantage. As a result, every industry in the travel and tourist industry must keep up with the latest developments.

Top Ongoing Trends in the Travel & Tourism Industry

Bleisure Travel

It is a concept that has been introduced previously but has gained momentum in recent years. Business associates, especially travel enthusiasts, like to extend their trips for some leisure time. While many like to explore places or try new adventures, some want to relax in a hotel and spend some quality time.

The concept of Bleisure trips is proliferating as they enable individuals to relieve physical stress and uplift mood. It's cost-effective, and employers sometimes bear the accommodation and food expenses.

Hill stations, resorts, and beaches are the most preferred destinations employees look forward to spending their bleisure trips.

Automation

Automation has significantly created a positive impact on the travel and tourism industry. From calculating prices to providing discounts and generating invoices, automated travel software gives every customer more personalised services. Simultaneously, it enables travel agencies to utilise their workforce on other productive works and increase revenue. It's a win-win!

Automation provides better tour packages that meet the traveller's expectations. An automated travel software retrieves the browsing history of individuals, filters the most searched destinations, and provides the best alternate offers that suit their preferences.

Emails, bookings, invoices, data search & collections, reviews, reminders, and alerts are some specific in-built features provided by most of the automated travel software.

Sustainable Tourism

Depletion of natural resources, pollution, and climate change has inspired many to volunteer for sustainable tourism. This trend aims to eliminate the negative aspects of tourism, such as overcrowding, cultural exploitation, economic leakage, etc., thereby creating a healthier, greener Earth.

It primarily aims to protect natural resources and wildlife. At the same time, it creates new career opportunities for hospitality enthusiasts and conserves cultural heritage, which will help future generations to stay healthy.

Bhutan, a Buddhist Kingdom in Southeast Asia, is one of the examples that supports sustainable tourism and operates on the principle of 'High Value, Low Impact.'

Staycations

Many confuse bleisure travels and staycations to be the same. However, they are not! Staycations refer to taking time off from home, staying at home, and enjoying "Me Time". Whereas bleisure travels include relaxing at hotels or resorts, away from home.

They are economical as it requires one to stay at home, spend quality time with family, and travel across the town. Individuals spend most of their time reading novels, cooking food, binge-watching web series, or doing personal errands.

The Travel & Tourism industry benefits from this trend by providing a one-day collective tour package for families within the town. It includes fun fairs, museums, bird centuries, malls, and amusement parks at nominal rates.

To Conclude:

There is exponential growth in the travel and tourism industry. It provides a large number of career opportunities and generates significant revenue across the globe. Independent studies state that this industry contributes to over 10% of the World's Gross Domestic Product (GDP).

Besides economic benefits, the travel & tourism sector also promotes social and cultural impacts. It builds a bridge between people from different countries and assists them in learning new cultures, meeting new people. However, confronting the travellers and making them feel comfortable can be a difficult task.

Every hospitality professional should stay updated with the latest happenings across the globe. And to attain that, they must continuously read articles or pursue a graduate program that shares valuable information, knowledge, and practices.

Many prestigious hospitality management institutes provide diploma, graduation, and postgraduate programs that believe in the holistic development of students. Such colleges can advise students on how to pursue a certification program depending on their aptitude and interests. To learn more about such systems, schedule a free consultation right away.

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