The Lies & Fallout Of Luke Belmar

Excerpt from Steve Tan’s now mega viral X’s post about Luke Belmar:

‘I told him I wanted to stop running mass distribution (clipping) for his personal brand.

I told him I wanted to leave Capital Club.

We were no longer aligned, values, direction, mission.

I thought it would be a calm conversation. A respectful exit.

But instead… “Are you jealous of my success?”

“You want to eat off a plate you didn’t earn.

“You didn’t build any of this.”

This is someone I brought into the industry. Who once called me “Sensei.”

Asked me to screenshot it, so he’d never forget.

He messaged me in 2018. I was already a name in the eCom space.

He was a nobody offering "social media services."

Pitching to help grow my IG.

But when I said I was done, He flipped the narrative.

Minimized everything I contributed.

Framed me as bitter, jealous, ungrateful.

This is gaslighting. Calm. Measured. Wrapped in moral language.

But the goal is control. Now he preaches purity. Quotes scripture.

Brands himself as a man of God.

But here’s the truth: A man’s character isn’t in what he posts.

It’s in how he treats the people around him.

I was the architect. I designed the systems, funded the growth, built the engine, built the team, run the operations.

He was supposed to be the face.

Instead, he forged the deed and locked me out.

Then sent me a non compete agreement for 240 names.

Many of whom are people I introduced to him.

Also banned me from working with any creator under 40. (will share the list)

Me: "but i brought u into this space"

Luke: "No you didn't"

Luke: "Don't get it twisted bro"

This isn’t just my story It’s a warning@

If you’ve worked with Luke, been in Capital Club, or seen this pattern, share your story below.

Anonymous is fine. DM me.

We’re done staying silent! The truth doesn’t shout

It just shows up, with receipts.’

This tale and saga aren’t about revenge or drama—it’s about integrity.

When someone hides behind scripture, success, or status to justify betrayal, the truth still finds its way to light. I didn’t lose a partnership; I lost the illusion of one. What matters now is accountability—for every person who’s been silenced, gaslit, or erased after building something together.

From an outsider’s perspective, this was never meant to become a public spectacle to fight battles on social media or to trade accusations in front of an audience.

It was meant to be about building businesses, teams, and systems because of the belief in collaboration — in the power of shared vision and trust. When someone you once mentored turns around and weaponizes that trust, it’s not just betrayal of a partnership. It’s a betrayal of the very principles that made that partnership possible.

What hurts the most looking at this from the outside in isn’t the financial loss or the public fallout — it’s the rewriting of history by the supposed “victor”. Watching someone’s rightful contribution being erased, timeline distorted, and sole credit claimed is a particular kind of violence. It’s psychological, subtle, and dressed up in the language of humility, spirituality, and “truth.” But make no mistake — when morality becomes a mask, it stops being a compass.

People often forget that behind the headlines, behind the screenshots, are years of hard work, late nights, payrolls to meet, teams to lead, and the invisible labor that holds everything together.

It seems when Steve wanted to leave, it wasn’t out of envy or resentment. It was out of clarity. Visions had diverged which is normal in any business partnerships. Adults should part ways respectfully — with gratitude for what was built and understanding for what must end. But instead of closure, Luke became the depiction of the idiom “do not cast pearls before swines” and biting the hands that once fed him.

Gaslighting doesn’t always look like shouting. Sometimes it comes dressed in virtue. Sometimes it quotes scripture. Sometimes it preaches purity while privately erasing those who helped you rise. That’s what makes it so dangerous. It’s not the rage — it’s the righteousness. And when righteousness is used as armor to justify manipulation, it stops being faith and starts being theatre.

This isn’t just just Steve’s story — it’s a mirror for anyone who’s ever been made to question their own worth in the name of “loyalty.” It’s for every partner, employee, or friend who’s been told they’re jealous for wanting fairness, or ungrateful for seeking rightful fair recognition. It’s for those who have been rewritten out of their own narrative by someone who learned to tell a more compelling story.

The truth doesn’t need a microphone. It doesn’t shout, it doesn’t threaten, it doesn’t perform. It just waits — patiently — until the noise fades. And then it shows up, quietly, with evidence, with receipts, with a calmness that only comes from knowing that time will do what emotion cannot: reveal.

At the end of the day, character is the ultimate currency. Titles fade, fame shifts, and followers move on — but the way you treat people, that’s your real legacy.

So to anyone who’s ever been in a similar situation — whether you’re still inside the system or quietly watching from the outside — know this: you’re not crazy for feeling wronged. You’re not weak for walking away. The truth is not a weapon; it’s a light. And no matter how many narratives are built to obscure it, light always finds its way through.