SRH CEO Kavya Maran drags MS Dhoni into IPL auction table during BCCI meeting!

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The Indian Premier League (IPL) 2024 promises to be an exciting season with several changes and new developments. One of the most anticipated aspects is the player auction, where franchises will strategize to build their teams. With the retirement of some senior players, new talents are expected to emerge, making the auction a critical event. The league continues to focus on young Indian players who have shown potential in domestic circuits and previous IPL seasons. This year's auction might see aggressive bidding for these promising stars.

The format of IPL 2024 will likely remain similar to previous seasons, with a round-robin group stage followed by playoffs, including the eliminator, qualifiers, and the final. The tournament is known for its competitive spirit and the presence of international cricket stars, which adds to its global appeal. The venues for the matches are spread across India, providing fans from different regions the chance to witness their favorite teams and players in action. The league's popularity continues to soar, attracting a massive audience both in stadiums and through digital platforms.

Technology and fan engagement will play a significant role in IPL 2024, with innovative approaches to enhance the viewing experience. The use of augmented reality, virtual reality, and interactive platforms will allow fans to engage with the matches like never before. Social media campaigns and behind-the-scenes content will keep fans connected with their favorite teams and players, offering insights into team strategies and player preparations. The digital initiatives aim to bring fans closer to the action, making the IPL more immersive and accessible.

Sponsorship and partnerships are another crucial aspect of IPL 2024, with numerous brands eager to associate with the league due to its vast reach and popularity. The tournament serves as a prime marketing platform for brands looking to engage with a diverse audience. Merchandise sales, official team kits, and other commercial activities are expected to thrive, further boosting the economic impact of the IPL. With its blend of cricket, entertainment, and commercial success, IPL 2024 is set to maintain its status as one of the premier sporting events globally.

The IPL 2025 season is expected to bring several innovations aimed at enhancing fan engagement and the overall viewing experience. With the advancement of technology, there might be new features like real-time analytics and interactive elements during broadcasts, allowing fans to engage more deeply with the game. The league is also exploring options to integrate virtual reality experiences, making it possible for fans to feel as though they are part of the stadium atmosphere, even from their homes. These technological advancements are set to make IPL 2025 more immersive and interactive than ever before.

Sustainability is likely to be a significant focus for IPL 2025, with efforts to reduce the environmental impact of the tournament. The organizers might implement eco-friendly initiatives such as reducing plastic use in stadiums, promoting public transport for fans, and enhancing waste management practices. Additionally, partnerships with environmental organizations could lead to campaigns aimed at raising awareness about sustainability issues among the vast IPL audience. These efforts align with the growing global emphasis on sustainability and showcase the league's commitment to positive social and environmental impacts.

SRH CEO Kavya Maran drags MS Dhoni into IPL auction table during BCCI meeting

Sunrisers Hyderabad CEO Kavya Maran has suggested to BCCI officials that retired players like MS Dhoni should not be classified as uncapped during the retention process ahead of the mega auction. This discussion took place at a meeting with IPL franchise owners at the BCCI headquarters in Mumbai on July 31, where feedback was sought on player regulations and commercial aspects.

Present at the meeting were Shah Rukh Khan (Kolkata Knight Riders), Ness Wadia (Punjab Kings), Kiran Kumar Grandhi (Delhi Capitals), Sanjiv Goenka (Lucknow Super Giants), Rupa Gurunath (Chennai Super Kings), and Manoj Badale (Rajasthan Royals). Mumbai Indians' representatives attended via video conference.

Before the 2022 IPL mega auction, the BCCI allowed franchises to retain only four players, and this rule remains unless amended after the recent meeting. Kavya Maran emphasized the immense value senior players bring to the IPL, suggesting that their worth should not be limited to the uncapped player amount, as it disrespects their contributions and brand value.

Maran argued that retaining senior players as uncapped sets a wrong precedent, especially when new uncapped players receive higher salaries at auction. She believes the auction should dictate the value of retired players, respecting their contributions over the years. Sunrisers Hyderabad reached the finals in this year's tournament but did not advance to the playoffs from 2021 to 2023.