Top Reasons To Hire An Article Writing Service For Your Website

The adage “content is king” has been repeated ad nauseam for about 20 years now, ever since Bill Gates titled his prescient essay as such way back in 1996. But there’s a reason why this phrase has refused to die out. Simply put, content is king, especially in a highly saturated digital marketing landscape like today’s. And yet, businesses often struggle with content output, either failing to maintain consistency, quality, or SEO best practices. This is where article writing services come in.

In this post, you’re going to read about the myriad benefits of hiring professional article writers for your website, ranging from optimized keyword integration, SERP-conquering quality, and marketing alignment. Ready? Let’s get started.

Benefit #1 - Optimal Keyword Integration

Keywords help search engines know what your content is about, but you can’t just stuff them in at random anymore. Instead, keywords must be placed in-context, ensuring readability and maintaining the flow of the article. Improper keyword use (like stuffing and unnatural placement) can actually hurt your SERP ranking and credibility, but that’s not going to be something you have to worry about if you hire pros.

You see, seasoned article writers leverage tools like SEMRush and Clearscope to find hyper-targeted keywords through a structured, strategic approach. They also know how to use these keywords effectively, which means they know where to place them, how many times they need to show up, and of course, which ones to include based on your niche and goals.

And as simple as it sounds, it takes years of experience to learn the ropes in a field like content development. Integrating short keywords isn’t enough anymore, they need to be incorporated alongside LSI and long-tail keywords, not to mention optimizing them for search snippets.

If all of this seems overwhelming to you, well, that’s exactly why article writing services are so worth your while! But the buck doesn’t stop there.

Benefit #2 - Better Quality, Better SEO Performance

Look, you’re probably not a writer, which is why you’re reading about the benefits of hiring an article writing company in the first place. Your skills likely lie in your areas of expertise. Perhaps you’re a lawyer, an electrician, an accountant, or some other working professional trying to make an honest day’s living.

The only problem is, nowadays you can’t get by without content, so what is a business owner like you supposed to do? If you try writing content yourself, it’ll be like someone trying to DIY their plumbing problems. Chances are that they’ll need to call a plumber anyway, and the issue will have gone from bad to much worse.

Just like that customer should’ve just hired a plumber to begin with, you should consider working with a professional as well. Someone with years of experience writing content can intuitively craft better articles, and it’s not just because they understand the art of writing. They also understand the science behind writing articles for search engines.

They know how to create informative, value-driven content, the kind that search engines love and prioritize. A lot of this has to do with Google’s EEAT framework for ranking web pages. That stands for Experience, Expertise, Authoritativeness and Trustworthiness by the way, and while you might have the hands-on experience, distilling it into consumable content is a different beast entirely.

And it’s not just SEO benefits on the table either.

Benefit #3 - Increased Trustworthiness From Quality Content

How does one come across as a trusted industry authority nowadays? Your experience and past work can get you a fair bit of the way there, but again, standing out in the chaos of the internet requires more than just niche-specific skills. You need quality content that effectively exhibits your status as an authority, content that speaks to readers in a way that reels them in and convinces them that yours is the best company for the job.

A professional writer can create a tone engineered specifically for your brand identity. They can compile credible sources and case studies to bolster your value proposition. And perhaps most importantly, they know how to write in a way that minimizes bounce rate while maximizing dwell time. Don’t know what those terms mean? You’ll have serious trouble obtaining a good ranking if that’s the case, but then again, you can’t be expected to know technical SEO terms when you have an entire business to run.

Benefit #4 - Consistent Output, Consistent Results

Google places a lot of stock in “fresh” content. Put another way, stale or dated content isn’t going to do your SERP ranking any favors. It’ll be like riding in a hot air balloon attached to an anvil! This doesn’t necessarily mean posting new content all the time, but you do need to update old content to make sure it’s still relevant.

Outsourcing this task to an article writing service can lift a serious burden off of your already weary shoulders. After all, creating content is one thing, but creating it consistently, long term, all while ensuring it adheres to search engine guidelines? That sounds like a nightmare... Unless you do it for a living.

Benefit #5 - Strategic Alignment

Content is just one part of a broader marketing strategy. Sure, it’s a significant part, but it still needs to align with your social media strategy, any newsletters you’re sending out, and the overall SEO techniques implemented in your site. You’ll need different articles for each stage of the sales funnel, and they’ll need to complement or at least not interfere with other marketing tasks.

For example, let’s say you’re working on a product launch. You’ll need articles promoting the launch, but you wouldn’t want them disrupting any seasonal marketing campaigns you’ve got going on. Pros know how to balance these spinning plates all while ensuring adherence to those dreaded search engine guidelines.

To Summarize

Professional article writers combine experience and technical expertise to devise a content strategy, not just one off articles. They leverage their intimate knowledge of how search engines work, how they’re evolving, and where they might go from here to help you create content that continuously brings in traffic, leads, and conversions. Outsourcing article writing is just another aspect of investing in your own business. In a nutshell, if you're serious about scaling your content and SEO results, hiring an article writing service is a smart next step.