Maximizing Brand Growth Through Product Mix Testing

In today's changing market environment, product mix testing —a tactical assessment method to maximize a brand's product assortment—is essential to developing a growth-aligned product mix.

We are well versed in identifying product optimization opportunities by understanding how changes in the product values influence coustomer liking through the Just-About-Right (JAR) scale.

Our approach employs penalty analysis to assess the impact of changes in product values like flavors, sweetness, bitterness, etc., on overall liking. This involves categorical scales where the two ends of the scale indicate “too little” or “too much” of a particular value, with one point representing “Just-About-Right.” Further, the penalty analysis measures the impact on product liking when the product has either “too much” or “too little” of a specific value.