Book Review: How To by Michael Bierut

Hello, design enthusiasts! If you’re like me, always on the hunt for insightful reads that can elevate your design game, you’ve probably come across “How To” by Michael Bierut. This book isn’t just a manual; it’s a treasure trove of wisdom from one of the most renowned graphic designers of our time. Let’s dive into what makes this book a must-read for anyone passionate about design.

The Man Behind the Book

With a career spanning over three decades, Bierut has left an indelible mark on the design world. From his early days at Vignelli Associates to his pivotal role at Pentagram, Bierut’s work is characterized by a blend of clarity, wit, and elegance. His influence extends beyond his projects, as he’s also a celebrated educator, writer, and speaker.

The Projects

At first glance, “How To” might look like a straightforward guidebook, but it’s much more than that. The book is a compilation of 35 of Bierut’s most notable projects, each accompanied by detailed narratives that reveal the thought processes, challenges, and solutions behind them. It’s structured in a way that feels conversational, almost like Bierut is sitting next to you, sharing his stories over a cup of coffee.

Each project in “How To” is a case study of creativity and problem-solving. Bierut covers a wide range of assignments, from designing logos and corporate identities to creating environmental graphics and posters. What’s fascinating is how he approaches each project with a fresh perspective, demonstrating that there’s no one-size-fits-all solution in design. For instance, his work on the Saks Fifth Avenue logo is a masterclass in simplicity and elegance. Bierut took the store’s iconic script logo and deconstructed it into a series of modular pieces, creating a versatile and memorable identity. This project highlights his ability to transform tradition into something modern and functional without losing its essence.

The Process

One of the most valuable aspects of “How To” is how Bierut opens up about his design process. He doesn’t shy away from discussing the missteps and revisions that are part of any creative endeavor. This transparency is refreshing and provides a realistic look at the journey from concept to execution. Bierut emphasizes the importance of research and understanding the client’s needs. He often begins with thorough background work, diving into the client’s history, culture, and goals. This foundation allows him to create designs that are not only visually appealing but also deeply meaningful and effective.

The Philosophy

Beyond the practicalities, “How To” delves into the philosophical underpinnings of Bierut’s approach to design. He champions the idea that design is not just about aesthetics; but communication. Every choice, from color and type to layout and imagery, serves a purpose and conveys a message. Bierut also explores the balance between creativity and constraints. He argues that limitations, whether from the client’s brief or the medium itself, can spur innovation. This perspective is particularly enlightening for designers who often see constraints as obstacles rather than opportunities.

The Humor

Another delightful aspect of “How To” is Bierut’s sense of humor. His anecdotes are peppered with wit and self-deprecation, making the book enjoyable. He doesn’t take himself too seriously, and this humility makes his achievements even more inspiring. It’s a reminder that even the most successful designers face challenges and have moments of doubt.

A Visual Feast

In addition to the rich narratives, “How To” is a visual feast. The book is beautifully designed, with each project accompanied by stunning visuals that illustrate Bierut’s work. The images range from initial sketches and drafts to final executions, providing a comprehensive look at the evolution of each design. The book layout is clean and intuitive, making it easy to navigate through the different sections. The typography is elegant and readable, reflecting Bierut’s meticulous attention to detail. The combination of compelling stories and striking visuals makes “How To” a book you’ll want to revisit repeatedly.

Final Thoughts

Reflecting on “How To,” it’s clear that Michael Bierut’s book is more than just a practical guide. An exploration of the philosophy and principles that underpin great design. Bierut’s stories and insights offer a window into the mind of a master designer, making complex concepts accessible and relatable. For anyone looking to enhance their understanding of design, “How To” is an invaluable resource. It’s not just about the technical skills; it’s about the mindset and approach that lead to impactful and memorable work. Bierut’s book is not only a reflection on a distinguished career but also a roadmap for those who seek to understand the thought processes behind successful design.

If you’re an aspiring designer or looking to deepen your knowledge of the field, I highly recommend giving “How To” a read. Embrace the lessons within, and let them guide your creative journey. With the principles outlined in this book, you can elevate your design work and make a lasting impact in the digital age.

Happy designing!