5 Sales Books I am reading to sell better in 2025

Here’s a list of five new arrivals I’ve read—or have on my list to read—that I believe will make a massive difference for anyone looking to refine their marketing strategy, build a killer team, or sharpen leadership skills in 2025.

1. "Build to Sell: The Lean Secret to Crafting Irresistible Products" by Sandrine Olivencia, Flavian Hautbois, and Caroline Besnard

If you’ve ever wrestled with turning a great idea into a captivating product, do look into Build to Sell. The book goes beyond buzzwords and delivers actionable strategies for creating performing products.

The writers have stressed on combining lean engineering principles with modern product management, to help leaders build solutions that meet real market needs.

Key Takeaway: Focusing on “emotion-centric design” and cost control ensures you’re not just building products but market sensations.

2. "Winning at Sales: How to Get So Good People Say “Thank You” for Letting Them Buy" by Taylor A. Welch

Welch has drawn from his experience coaching thousands of sales reps and leading over 700,000 sales calls to create a compelling roadmap for selling.

The book stresses on leveraging models, frameworks, and scripts, to sell better and build influence instead of doing what most sales people are guilty of, "Pushing".

Key Takeaway: Welch teaches how to “sell without selling,” focusing on human advocacy and respect for the customer.

3. "Eat What You Kill: Unlocking Your Inner Sales Carnivore" by Sam Taggart

Instead of relying solely on leads or luck, Sam Taggart’s Eat What You Kill advocates for building a “carnivore culture” where every team member hunts for opportunities and owns their success.

Taggart blends mindset-shifting advice with actionable tactics, drawing from years of experience in direct sales.

Key Takeaway: Teams that adopt a proactive “hunter” mindset can expect a measurable boost in performance.

4. "Outbound Sales: A Data-Backed Playbook for Cold Email, Cold Calling, Social Selling, and More" by Joshua Garrison, Karli Stone, and Xier Dang

Backed by data from 300,000+ businesses, Outbound Sales offers a winning framework for modern outbound strategies for those crafting cold emails, making calls, or leveraging LinkedIn. The book offers a range of templates, scripts, and benchmarks to maximize sales efforts.

Key Takeaway: The 5-step cold calling framework and 20+ sales sequence examples provide practical tools to boost conversions by up to 47%.

5. "Raise Your Sales Game: Play - Win - Rise" by Frederic Savoye

Frederic Savoye’s Raise Your Sales Game focuses on how to win the sales game at sales through innovation, confidence, and strategy. Savoye taps into his decades long global sales leadership experience, offering insights into building trust, uncovering customer needs, and creating winning solutions.