Top 8 Japanese Makeup Brands to Explore in 2025

Looking for must-buy Japanese makeup brands for your next? Here are the must-have Japanese makeup brands to shop in 2025. Whether you’re new to J-Beauty or a passionate makeup lover, this guide covers top brands known for quality, innovation, and style — perfect for your next Japan beauty haul.

Best Japanese Makeup Brands

1. Shiseido

A global Japanese makeup and skincare leader with over 140 years of expertise. Renowned for innovative foundations, lipsticks, and premium cosmetics that blend traditional beauty with cutting-edge technology. Offers mid to high-end price ranges for luxury beauty lovers.

Our guide on why Shiseido remains a top Japanese makeup brand with its premium and innovative foundations.

2. Canmake

Popular Japanese drugstore makeup brand loved for affordable, trendy products with cute packaging. Known for blushes, eyeshadows, and lip tints that are perfect for everyday wear. Budget-friendly and great for beginners or casual shoppers.

Check out our guide to affordable and trendy Canmake products perfect for everyday makeup lovers.

3. Kosé

Japanese beauty brand offering advanced skincare and natural-focused makeup products. Features foundations, powders, and color cosmetics designed to enhance natural beauty. Mid-range pricing makes it accessible yet high quality.

4. Kate Tokyo

A trendy Japanese makeup brand popular for bold, high-impact products. Known for eyeliners, mascaras, and eyeshadows that deliver long-lasting, dramatic looks. Affordable to mid-range prices appeal to young makeup lovers.

5. Majolica Majorca

From the house of Shiseido, this whimsical brand focuses on playful, fairy-tale-inspired packaging and formulas. Specializes in mascaras, eyeliners, and lip glosses with excellent staying power. Budget-friendly and loved by teens and young adults.

See what Majolica Majorca's cult-favorite products stand out for playful, unique packaging and quality.

6. Shu Uemura

Iconic Japanese brand famous for professional makeup tools and vibrant color cosmetics. Specializes in high-performance brushes, eyeshadows, and bold lip products. Popular among makeup artists and enthusiasts, with mid to high price points.

7. Integrate 

Known for reliable, easy-to-use products that suit everyday makeup needs. Offers foundations, powders, and lip colors with natural finishes. Budget-friendly Japanese brand perfect for beginners and daily wear.

8. Cezanne

A budget-friendly drugstore brand offering simple, reliable makeup essentials. Known for natural-looking foundations, blushes, and eyeliners that suit everyday looks. Affordable prices make it a staple for cost-conscious shoppers.

Thanks for Reading 💕

Japanese makeup brands offer a flawless fusion of innovation, quality, and timeless aesthetic—making them must-haves for beauty lovers around the world. From luxurious, high-performance formulas to adorable packaging and thoughtful textures, J-beauty consistently delivers products that feel good on your skin and look beautiful on your vanity.

Whether you’re drawn to iconic, high-end brands like Shiseido, KOSÉ, and SUQQU, or you're more into cult-favorite drugstore darlings like Canmake, Cezanne, and Majolica Majorca, there’s a perfect match for every budget, skin type, and makeup style. Japanese brands are known for their attention to detail—from ultra-light foundations and non-cakey powders to long-lasting mascaras and skin-friendly blushes. Each product is thoughtfully created to enhance natural beauty rather than mask it.

What makes Japanese makeup even more special is its blend of tradition and innovation. Many products include skincare benefits, such as SPF, hyaluronic acid, and botanical extracts—so your skin looks better even after the makeup comes off.

So, whether you're planning a beauty haul in Japan or shopping online for your next holy grail, these Japanese makeup brands are worth exploring. You might just find your new everyday essentials—and a few fun surprises you'll wonder how you lived without!

If you've got a favorite I didn't mention, spill the tea in the comments - I'm always on the hunt for more beauty gems ✨

Stay glowing, stay soft, and I'll see you in the next post 💋

With love & a pop of blush,

Your Glow Up Sister 💋