Top 7 Places to Buy Japanese Makeup in Japan - Ranked from Best to Overrated

This is your ultimate shopping guide if you're planning a trip to Japan and have a love for Japanese makeup. I've ranked the top 7 places to buy Japanese cosmetics in Japan - from cult-favorite beauty havens to a few that are honestly a little overrated (yes, I'm looking at you, Donki 👀).

This list isn't just based on travel blogs or TikToks. It's a real breakdown from a local Japanese girly who knows where the real deals, hidden gems, and best J-beauty stores are. Whether you're after viral products, need a Tokyo drugstore that sells Canmake, or just want to shop where locals actually go, I got you.

💄 PS: If you're new here, I also shared a full breakdown of the JAPANESE HAIR PRODUCTS THAT ARE ACTUALLY WORTH BUYING! - check that out too!

Top 7 Places to Buy Japanese Makeup in Japan :

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1. Loft - The Ultimate Multi-Level Beauty Haven Loved by Locals Across Japan

If you want a complete and trendy Japanese makeup shopping experience, Loft should be your first stop whether you're in Tokyo or anywhere else you visit in Japan. This multi-level lifestyle store stocks an incredibly wide range of products - from popular Japanese and Korean skincare to cult-favorite makeup brands.

Why visit: Loft carries almost everything you see trending on TikTok and Instagram - from Canmake Marshmallow Finish Powder to Shu Uemura lipsticks. Despite the extensive selection, prices are reasonable, and it's a genuine local favorite (not just a tourist trap). Whether you're after skincare, makeup, or beauty tools, Loft's curated collection has you covered. (TAX FREE)

Why it's #1: The store's clean, spacious multi-floor setup makes browsing easy and enjoyable. It's less chaotic than Donki and not overpriced. The curated shelves make it a favorite among Japanese shoppers.

2. @Cosme Tokyo Flagship - The Most Trusted Beauty Ranking Store (Tokyo Only)

If you're in Tokyo, don't skip the @Cosme Tokyo Flagship in Shibuya - it's one of the best places to shop Japanese beauty, especially if you want to try what locals genuinely love. This store is based on Japan's most famous beauty ranking site, so everything you see here is top-rated by real users.

Why visit: Displays are organized by ranking with clear shelf descriptions, making it easy for tourists to shop skincare, makeup, and haircare - even without reading Japanese.

Heads up: The physical store is Tokyo-only, and slightly pricier due to its tourist appeal. They also have an online store (Japanese language).

Worth it: You'll find viral bestsellers like Canmake Marshmallow Powder, Rom&nd lip tints, and Suqqu foundation - all curated in one clean, easy-to-navigate space. (TAX FREE)

3. Matsumoto Kiyoshi - Japan's Iconic Drugstore for Everyday Beauty

Matsumoto Kiyoshi is one of the most trusted and widespread drugstores in Japan, with branches from Tokyo to Osaka. It offers a wide range of Japanese makeup and skincare at affordable, local prices.

Why visit: Carries popular brands like Cezanne, Kose, and Heroine Make - all without tourist markups. Stores are clean, quiet, and rarely crowded.

Worth it: A reliable, budget-friendly option to stock up on J-beauty while feeling like a local. (TAX FREE)

4. Sugi Drugstore - Underrated Spot for Authentic & Affordable J-Beauty

Sugi Drugstore is a lesser-known gem, perfect for travelers looking to explore authentic Japanese makeup and skincare beyond the big names. Found all over Japan, it's a local favorite with no tourist crowds.

Why visit: It stocks popular brands like Canmake, Cezanne, and Shiseido, alongside lesser-known Japanese brands you won't often see on TikTok or in tourist shops. Great for finding hidden gems.

Good to know: Since it's a regular pharmacy, it's quiet, clean, and reasonably priced. No tourist tax, no inflated prices - just solid selection and value.

Worth it: Ideal for beauty lovers who want to shop like a local and discover Japanese makeup that even influencers might have missed. (TAX FREE)

5. Welcia - Local Drugstore with Surprising J-Beauty Finds

Welcia stands out for its extended opening hours and convenient locations, making it perfect for shoppers who need beauty products outside regular store times. It's popular among locals for its wide selection of everyday essentials and seasonal Japanese cosmetics.

What sets it apart: Welcia also offers pharmacy services and personalized customer support, blending convenience with quality - a one-stop spot for health and beauty.

Why visit: Besides mainstream products, Welcia often stocks exclusive collaborations and limited-edition releases not easily found elsewhere. The stores focus on practical beauty needs, from skincare basics to daily makeup. (TAX FREE)

6. Tokyu Hands - A Unique Spot for Creative Beauty Finds (Less Tourist, More Local)

Tokyu Hands offers a curated and creative selection of Japanese beauty and lifestyle products that you won't usually find in busy tourist stores. It's a quieter, more refined shopping experience loved by locals and niche beauty fans.

Why visit: Perfect for discovering indie brands, artisanal cosmetics, and innovative skincare that go beyond the mainstream buzz. It's less about viral hits and more about quality and originality.

What to know: Tokyu Hands isn't packed with the biggest names, but it's a treasure trove for those who want something different and special.

7. Don Quijote (Donki) - The Overrated Tourist Magnet with Bargains & Chaos

Don Quijote (Donki) is well-known among tourists for its huge product range and long hours, but it's often crowded, chaotic, and prices can be inflated compared to local drugstores. While it offers a vast selection of Japanese makeup and skincare, it's more of a tourist trap than a true local favorite.

Why visit: It's still a fun place for last-minute shopping and impulse buys, with some good bargains and exclusive items.

What to watch out for: Expect crowds, cluttered aisles, and occasional higher prices - definitely not the best spot if you want a relaxed, authentic shopping experience.

Why it's popular: The excitement and variety draw many tourists, but for serious J-beauty hunters, other stores offer better value and atmosphere.

Thanks for Reading 💕

For the best Japanese makeup shopping, start with trusted spots like Loft, @Cosme Tokyo, and Sugi Drugstore for quality and local favorites. Welcia offers convenience and late hours, while Tokyu Hands is great for unique finds. Don Quijote (Donki) is fun but often crowded and overpriced - definitely more overrated than the rest.

Use this guide to shop smart and enjoy the best of Japan's beauty scene on your trip!

If you've got a favorite I didn't mention, spill the tea in the comments - I'm always on the hunt for more beauty gems ✨

Stay glowing, stay soft, and I'll see you in the next post 💋

With love & a pop of blush,

Your Glow Up Sister 💋